Salesforce Marketing Cloud vs Sitecore Digital Marketing System comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Salesforce Marketing Cloud and Sitecore Digital Marketing System based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Offers many great features and is intuitive.""The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey.""I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.""The solution is user-friendly.""It is straightforward to set up.""The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

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"The platform’s most valuable feature is the ability to create web pages with ease."

More Sitecore Digital Marketing System Pros →

Cons
"The customization of Salesforce, a generic CRM software, has room for improvement.""The processing speed, the way information displays, and scrolling options can be improved.""We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""It should contain artificial intelligence, in my opinion.""The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.""In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard.""User management could be better.""When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

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"In a few scenarios, Sitecore DMS works slowly."

More Sitecore Digital Marketing System Cons →

Pricing and Cost Advice
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Top Answer:The platform’s most valuable feature is the ability to create web pages with ease.
    Top Answer:In a few scenarios, Sitecore DMS works slowly. Whenever we reload the site, the tree structure collapses. There could be a feature that allows reopening the same structure automatically.
    Top Answer:We use the product to develop and manage the websites.
    Ranking
    1st
    Views
    4,142
    Comparisons
    2,522
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    9th
    Views
    124
    Comparisons
    124
    Reviews
    1
    Average Words per Review
    285
    Rating
    8.0
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.
    Sample Customers
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
    Top Industries
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    No Data Available
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    No Data Available
    Buyer's Guide
    Marketing Management
    April 2024
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
    768,578 professionals have used our research since 2012.

    Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews while Sitecore Digital Marketing System is ranked 9th in Marketing Management with 1 review. Salesforce Marketing Cloud is rated 8.4, while Sitecore Digital Marketing System is rated 8.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of Sitecore Digital Marketing System writes "Helps in creating web pages efficiently and has a simple setup process ". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas Sitecore Digital Marketing System is most compared with Microsoft Dynamics CRM, OpenText TeamSite and Liferay Digital Experience Platform.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.