Netcore Cloud vs Salesforce Marketing Cloud comparison

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Executive Summary

We performed a comparison between Netcore Cloud and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We can trigger emails and actions based on their behaviors, which is very beneficial."

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"The most valuable part of the solution are the selling features.""The solution is user-friendly.""We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.""Salesforce allows for the integration of different data sources.""The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.""The solution is very, very scalable.""The automation is great. It saves us a lot of time and it makes us move faster.""The Journey and CloudPages and automation are all great."

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Cons
"Interface and design consistency are my two significant cons for this platform."

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"The encryption and decryption have room for improvement.""Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.""There could be easier tools to configure the product and to create landing pages to better handle large data sets.""Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.""It should contain artificial intelligence, in my opinion.""In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""In a future release, adding end-user personalization would be a benefit."

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Pricing and Cost Advice
  • "Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
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    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    15th
    Views
    310
    Comparisons
    211
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Netcore Smartech, Smartech
    ExactTarget
    Learn More
    Salesforce
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    Overview

    Netcore Smartech is an AI Powered Growth Marketing suite that enables brands to listen, analyse, and converse & improve conversions across Mobile App and Website. Along with industry-first features such as Actionable Analytics, Smartech is a powerful solution for businesses who want to do Analytics and Engagement on a single platform for rapid business growth. It empowers Product Managers & Marketers to do in-depth analysis & take immediate action to build one to one Smart conversation across any owned and paid media channels. Smartech has helped more than 3000 customers, including Goair, Koovs.com, Oxigen Wallet, SBI MF and many more.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Goair, Koovs.com, Oxigen Wallet, SBI MF
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company21%
    Media Company19%
    Financial Services Firm8%
    Healthcare Company6%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise9%
    Large Enterprise67%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Automation
    March 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    Netcore Cloud is ranked 15th in Marketing Automation while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. Netcore Cloud is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Netcore Cloud writes "Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers ". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Netcore Cloud is most compared with WebEngage and CleverTap, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub and Amazon Pinpoint.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.