Khoros Social Media Management vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 3, 2023

We compared Khoros Social Media Management and Salesforce Marketing Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Khoros Social Media Management is recognized for its extensive data analysis, efficient scheduling and publishing capabilities, and effective community management tools. Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards.

  • Room for Improvement: Khoros Social Media Management needs improvement in its complex interface, reporting and analytics, customer support, integration capabilities, pricing, and mobile app functionality. Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app.

  • Service and Support: Users say Khoros support provides fast and effective solutions. Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time.

  • Ease of Deployment: Most users think Khoros Social Media Management is easy to set up, and many noted that the onboarding process is efficient. Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance.

  • Pricing: The cost of Khoros may vary depending on the user’s needs. Khoros may require more resources or professional help, requiring additional expense. The cost of setting up Salesforce Marketing Cloud can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range.

  • ROI: Khoros Social Media Management's ROI is not consistent and requires thorough research for an accurate evaluation. Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment.

Comparison Results: Khoros Social Media Management is praised for its robust analytics, scheduled publishing capabilities, and community management tools. However, some users find the interface complex and have reported issues with customer support. Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options.

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Pricing and Cost Advice
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    5th
    out of 34 in Social CRM
    Views
    202
    Comparisons
    170
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 34 in Social CRM
    Views
    414
    Comparisons
    285
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Khoros Care, Spredfast
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    Khoros Social Media Management is a comprehensive platform designed to streamline and enhance an organization's social media presence. Its primary use case is to enable businesses to effectively manage their social media accounts, engage with their audience, and analyze performance.

    The most valuable functionality of Khoros Social Media Management includes content scheduling, publishing, and monitoring. With its intuitive interface, users can easily create and schedule posts across multiple social media platforms, ensuring consistent and timely content delivery. The platform also provides real-time monitoring of social media conversations, allowing organizations to promptly respond to customer queries, comments, and concerns.

    Khoros Social Media Management offers advanced analytics and reporting capabilities, enabling organizations to gain valuable insights into their social media performance. Users can track key metrics such as engagement, reach, and sentiment analysis, helping them understand their audience better and make data-driven decisions to optimize their social media strategy.

    This platform helps organizations in several ways. Firstly, it saves time and effort by centralizing social media management tasks in one place, eliminating the need for multiple tools or manual processes. Secondly, it enhances customer engagement by enabling organizations to respond quickly and effectively to customer interactions, fostering positive relationships and brand loyalty. Lastly, the robust analytics and reporting features empower organizations to measure the impact of their social media efforts, identify areas for improvement, and drive strategic decision-making.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    HP, Rogers, BeyondBank Australia
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%

    Khoros Social Media Management is ranked 5th in Social CRM while Salesforce Marketing Cloud is ranked 1st in Social CRM with 35 reviews. Khoros Social Media Management is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Khoros Social Media Management is most compared with Sprinklr, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Social CRM vendors and best Social Media Management Systems vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.