We compared Khoros Social Media Management and Salesforce Marketing Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Khoros Social Media Management is recognized for its extensive data analysis, efficient scheduling and publishing capabilities, and effective community management tools. Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards.
Room for Improvement: Khoros Social Media Management needs improvement in its complex interface, reporting and analytics, customer support, integration capabilities, pricing, and mobile app functionality. Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app.
Service and Support: Users say Khoros support provides fast and effective solutions. Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time.
Ease of Deployment: Most users think Khoros Social Media Management is easy to set up, and many noted that the onboarding process is efficient. Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance.
Pricing: The cost of Khoros may vary depending on the user’s needs. Khoros may require more resources or professional help, requiring additional expense. The cost of setting up Salesforce Marketing Cloud can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range.
ROI: Khoros Social Media Management's ROI is not consistent and requires thorough research for an accurate evaluation. Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment.
Comparison Results: Khoros Social Media Management is praised for its robust analytics, scheduled publishing capabilities, and community management tools. However, some users find the interface complex and have reported issues with customer support. Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options.
Earn 20 points
Khoros Social Media Management is ranked 5th in Social CRM while Salesforce Marketing Cloud is ranked 1st in Social CRM with 49 reviews. Khoros Social Media Management is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Khoros Social Media Management is most compared with Sprinklr, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.
See our list of best Social CRM vendors and best Social Media Management Solutions vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.