Salesforce Marketing Cloud vs Sprout Social comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 3, 2023

We compared Salesforce Marketing Cloud and Sprout Social across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards. Sprout Social provides useful tools for scheduling and publishing content, analyzing social media performance, and engaging with customers.

  • Room for Improvement: Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app. Sprout Social could improve in areas such as cost, data analysis, user interface, customer assistance, and compatibility with other platforms.

  • Service and Support: Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time. Sprout Social's customer service is praised for its prompt and helpful responses from a knowledgeable and friendly support team. They offer extensive resources.

  • Ease of Deployment: Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance. Sprout Social is commended for its straightforward and user-friendly deployment, featuring an intuitive interface and valuable onboarding resources.

  • Pricing: The cost of setting up Salesforce Marketing Cloud can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range. The setup cost for Sprout Social and Salesforce Marketing Cloud products can differ. Sprout Social's cost is determined by complexity and specific needs.

  • ROI: Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment. Sprout Social does not provide ROI information, whereas Salesforce Marketing Cloud has shown positive ROI for some users, making it a favored choice for those who have achieved success.

Comparison Results: Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options. Sprout Social is commended for its easy deployment, user-friendly interface, and comprehensive social media management features. Areas for improvement include pricing, reporting, and cross-platform integration.

To learn more, read our detailed Nimble vs. Salesforce Marketing Cloud Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
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    Ranking
    1st
    out of 34 in Social CRM
    Views
    414
    Comparisons
    285
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    4th
    out of 34 in Social CRM
    Views
    347
    Comparisons
    314
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    ExactTarget
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    Salesforce
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    Overview

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.

    The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.

    Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.

    Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.

    Sample Customers
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
    Top Industries
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm13%
    Educational Organization9%
    Manufacturing Company7%
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise12%
    Large Enterprise61%

    Salesforce Marketing Cloud is ranked 1st in Social CRM with 49 reviews while Sprout Social is ranked 4th in Social CRM. Salesforce Marketing Cloud is rated 8.4, while Sprout Social is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas Sprout Social is most compared with Sprinklr and HootSuite.

    See our list of best Social CRM vendors and best Social Media Management Solutions vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.