Salesforce Marketing Cloud vs Tracx comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Salesforce Marketing Cloud and Tracx based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM.
To learn more, read our detailed Nimble vs. Salesforce Marketing Cloud Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
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    Earn 20 points

    Ranking
    1st
    out of 34 in Social CRM
    Views
    414
    Comparisons
    285
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    17th
    out of 34 in Social CRM
    Views
    44
    Comparisons
    38
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    ExactTarget
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    Salesforce
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    Overview

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Tracx is a social listening tool that captures the full conversation while providing an all-in-one solution. clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable. Tracx's contextually-driven social engagement engine takes the guesswork out of engagement.

    Sample Customers
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Biltmore, World Vision, Belron, Sears, Attention, Pearson
    Top Industries
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    No Data Available
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    No Data Available
    Buyer's Guide
    Nimble vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about Nimble vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Salesforce Marketing Cloud is ranked 1st in Social CRM with 49 reviews while Tracx is ranked 17th in Social CRM. Salesforce Marketing Cloud is rated 8.4, while Tracx is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas Tracx is most compared with .

    See our list of best Social CRM vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.