SAP Analytics Cloud vs Zeta Marketing Platform comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between SAP Analytics Cloud and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Alteryx, SAP, RapidMiner and others in Predictive Analytics.
To learn more, read our detailed Predictive Analytics Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "It is a bit expensive, but really worth it, especially if you are already using other SAP tools."
  • "It is not the most expensive one. You have to do the cost-of-ownership analysis and take a lot of things into consideration to come up with the conclusion that it is cheaper or not, but its price is reasonable. It provides value for money."
  • "It's quite expensive and costs a lot to maintain, especially with licensing."
  • "It's not that costly as such for the time being."
  • "Its licensing is on a monthly basis."
  • "Compute and storage features should be sold separately."
  • "Its pricing is okay as compared to its competitors."
  • "Its price is slightly on the higher side."
  • More SAP Analytics Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Top Answer:The product is flexible and has features like AI, link analysis, and insights. It has many features. I can search, and it creates automatic charts without selecting anything. For example, I can ask… more »
    Top Answer:I wasn't directly involved in the pricing discussions, but when I joined the organization, they had already purchased the SAP Analytics Cloud solution. The organization faced challenges due to its… more »
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    Ranking
    2nd
    Views
    768
    Comparisons
    481
    Reviews
    24
    Average Words per Review
    500
    Rating
    7.7
    13th
    Views
    86
    Comparisons
    76
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    SAP BusinessObjects Cloud
    Boomtrain
    Learn More
    Overview

    SAP Analytics Cloud is an all-in-one Software-as-a-Service business intelligence tool that provides the key functionalities of an analytics tool to SAP business users. This tool is built on HANA Business Intelligence (BI) platform, providing analytics from data collected from multiple sources, such as ERP, Microsoft SQL, and Salesforce, among other solutions.

    You can use SAP Analytics Cloud to compile data and perform ad-hoc reporting and analysis for predictive planning. SAP Analytics Cloud collects and analyzes the raw data from transactional systems into intelligent insights that allow you to make better decisions.

    SAP Analytics Cloud uses machine learning to clean up data, identify errors, and issues, and suggest optimization or filtering options. You can use the modeling feature in Analytics Cloud to create hierarchies and get deeper data insights.

    The three core functions of SAP Analytics Cloud consist of Planning, Predictive Analysis, and Business Intelligence as a holistic SaaS solution that offers real-time analysis to business leaders.

    SAP Analytics Cloud Capabilities

    • Data discovery
    • Machine learning
    • Integrated financial and business planning
    • Predictive analysis
    • Automated data cleansing
    • Custom widgets
    • Mobile extension
    • Role-based customization
    • Data exploration and visualization

    SAP Analytics Cloud Key Features

    • Augmented analytics: SAP Analytics Cloud allows organizations to make the most of AI (Artificial Intelligence)-powered analytics through augmented analytics. It includes a Search to Insight feature that enables users not skilled or experienced in data science to access and use the platform.

      These smart insight tools allow organizations to visualize business data without manual intervention. By combining multiple machine learning algorithms, SAP Analytics Cloud automates predictive analysis so that organizations can have significant insight into secured data.
    • Enterprise planning: As SAP Analytics Cloud is an all-in-one financial planning and analysis solution, organizations can use it to align strategies across all departments. It allows end-to-end, data-driven planning decisions via financial modeling, allocations, smart insights, and automated reporting.

      The Zero-based budgeting feature allows for an effective resources allocation with built-in collaboration tools. The finance team can collaborate easily, create budget templates and make accurate decisions.

    SAP Analytics Cloud Benefits

    • Real-time cloud insights: SAP Analytics Cloud makes it easy for users at every level to generate instant insights and improve data-driven decision-making. With SAP Analytics Cloud, you can have immediate and central access to all figures, diagrams, insights, and evaluations for every employee on every device and updated in real time.

    • Customizable dashboard: You can customize your dashboard according to your requirements. This customization means you can easily access all the relevant data on a single pane of vision tailored to your business.

    • Collaborative planning: As an all-in-one platform, SAP Analytics Cloud integrates the multiple aspects of a business into a single solution, including finance, HR, sales, and supply chain management.

    • Data on any device: You can integrate SAP Analytics Cloud with SAP S/4 HANA and deploy insights to Android and iOS devices. The SAP S/4 HANA integration also enables the rolling out of changes to multiple files and devices from a central location, so you can carry your business operations on the go over a secured cloud network.

    • In-memory technology: Since it is based on SAP HANA in-memory technology, SAP Analytics Cloud can process massive amounts of data in a short time.

    Reviews from Real Users

    Segun O., SAP HANA Developer at SOA PEOPLE, says that "The most valuable features are on the application side, where you can design applications into your analytics on the platform."

    The Head of Finance Enterprise Application at a computer software company adds that "The visualization feature is the most valuable. SAP Analytics Cloud is also very easy to use."

    "Its many features make it the best in the market," sums up a Consultor SAP Business Object, Sap Analytics Cloud at a tech services company.

    The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

    Sample Customers
    Live Oak Bank
    Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm13%
    Manufacturing Company13%
    Government8%
    VISITORS READING REVIEWS
    Educational Organization19%
    Manufacturing Company11%
    Computer Software Company10%
    Financial Services Firm6%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm14%
    Retailer11%
    Construction Company9%
    Company Size
    REVIEWERS
    Small Business30%
    Midsize Enterprise22%
    Large Enterprise48%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise26%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business31%
    Midsize Enterprise7%
    Large Enterprise62%
    Buyer's Guide
    Predictive Analytics
    March 2024
    Find out what your peers are saying about Alteryx, SAP, RapidMiner and others in Predictive Analytics. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    SAP Analytics Cloud is ranked 2nd in Predictive Analytics with 56 reviews while Zeta Marketing Platform is ranked 13th in Predictive Analytics. SAP Analytics Cloud is rated 8.0, while Zeta Marketing Platform is rated 0.0. The top reviewer of SAP Analytics Cloud writes "Good for reporting but needs to improve its predictive analytics features". On the other hand, SAP Analytics Cloud is most compared with SAP BusinessObjects Business Intelligence Platform, Tableau, IBM Planning Analytics, Microsoft Power BI and IBM Cognos, whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

    See our list of best Predictive Analytics vendors.

    We monitor all Predictive Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.