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Compare SAP CRM vs. SAP Marketing Cloud

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SAP CRM Logo
1,669 views|1,357 comparisons
SAP Marketing Cloud Logo
1,638 views|1,411 comparisons
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"There is a license required for the solution and most of my clients purchase an annual license."

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Questions from the Community
Top Answer: SAP CRM integrates well with SAP ERP which is useful.
Top Answer: SAP prices are always on the higher side, but we went with it after evaluating everything. Over time though, we stopped getting value for money.
Top Answer: Many similar solutions have come on to the market in the last few years that have a better GUI, and better connectivity to the back-end SAP system. That is where this product started fizzling out. SAP… more »
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Ranking
4th
out of 68 in CRM
Views
1,669
Comparisons
1,357
Reviews
3
Average Words per Review
422
Rating
6.0
Views
1,638
Comparisons
1,411
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
SAP Hybris Marketing Cloud
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Overview

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

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Sample Customers
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider29%
Energy/Utilities Company5%
Government4%
VISITORS READING REVIEWS
Computer Software Company40%
Comms Service Provider20%
Wholesaler/Distributor6%
Retailer4%
Company Size
REVIEWERS
Small Business57%
Large Enterprise43%
No Data Available
Find out what your peers are saying about Salesforce, Microsoft, Oracle and others in CRM. Updated: November 2021.
555,358 professionals have used our research since 2012.

SAP CRM is ranked 4th in CRM with 3 reviews while SAP Marketing Cloud is ranked 1st in Marketing Resource Management. SAP CRM is rated 6.0, while SAP Marketing Cloud is rated 0.0. The top reviewer of SAP CRM writes "GUI is not attractive and features are not regularly updated". On the other hand, SAP CRM is most compared with Microsoft Dynamics CRM, Oracle CRM, SAS Customer Intelligence 360, Siebel CRM and Vlocity, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle Eloqua and Pardot.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.