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SAS Customer Intelligence [EOL] vs Siebel Marketing Resource Management comparison

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Ranking
Unranked
In Marketing Resource Management
4th
out of 15 in Marketing Resource Management
Views
94
Comparisons
80
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0
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0
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Also Known As
Customer Intelligence
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SAS
Oracle
Overview

SAS Customer Intelligence features include the following:

  • Open data model - An open, customer-centric data model translates digital data into useful insights. And it can be combined with existing online and offline customer data.
  • Dynamic data collection - A single line of HTML code in each web page enables dynamic data collection. Avoid form and field level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
  • Post-data-collection contextualization - Contextualize data captured from all digital channels and devices.
  • Anonymous behavior capture - Record the activities of everyone who visits your website over time whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically.
  • Predictive models, forecasting and goal-seeking routines - Run analyses to determine which goal-seeking routine adjustments will result in better business goals.
  • Dynamic content placement - Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
  • Digital asset management - An interface lets to use, reuse and version rich media assets, and determine where they are most effective.
  • Part of the SAS Customer Intelligence suite - SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, it can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.
Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
Sample Customers
89 Degrees, Akbank, Ateb, Caser Seguros, Ceska sporitelna, Chico's, China CITIC Bank, Chubb Group of Insurance Companies, Colruyt, Confused.com, Cosmos Bank, DeutschlandCard, Economia, EDF Energy, EDP Espana, Endesa, ERGO Insurance Group, FANCL Corp., Foxwoods Resort Casino, Fratelli Carli, Genting Malaysia Berhad, Gilt Groupe, Golfsmith International, Grameenphone, Grandi Navi Veloci, Harland Clarke, Harry & David, HDFC Bank, HP, Hyundai Securities, Idea Cellular, ING Belgium, Janssen Pharmaceuticals, Kansas Department of Wildlife and Parks, Kreditprombank, Lotte.com, Loyalty New Zealand, Manheim, Marktplaats.nl, Maruti Suzuki, Medibank, New Zealand Post, Oberweis Dairy, Orange Business Services, Organic, Orlando Magic, Photobucket, PITT OHIO, PosteMobile, PostFinance, PSKW, Raiffeisen Bank Austria d.d. Croatia, Raiffeisen Bank Belgrade, RWE Poland, Sanoma, Scotiabank, Securities and Exchange Board of India, Sejung, SGM Distribution, SM Marketing Convergence, Staples, Swinton Group, Swisscom, Telecom Italia, Telefonica O2, Telenor, Telus, Texas Parks and Wildlife Department, The Wine House, Thun, Transitions Optical, UniCredit Bank Serbia, Weve, Yapi Kredi, ZapFi
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.

SAS Customer Intelligence [EOL] doesn't meet the minimum requirements to be ranked in Marketing Resource Management while Siebel Marketing Resource Management is ranked 4th in Marketing Resource Management. SAS Customer Intelligence [EOL] is rated 0.0, while Siebel Marketing Resource Management is rated 0.0. On the other hand, SAS Customer Intelligence [EOL] is most compared with , whereas Siebel Marketing Resource Management is most compared with Salesforce Marketing Cloud, Adobe Campaign and SAS Marketing Automation.

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