SAS Customer Intelligence [EOL] vs smartFOCUS Message Cloud comparison

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Executive Summary

We performed a comparison between SAS Customer Intelligence [EOL] and smartFOCUS Message Cloud based on real PeerSpot user reviews.

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Ranking
Unranked
In Marketing Management
14th
Views
87
Comparisons
78
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.
Comparisons
Also Known As
Customer Intelligence
Message Cloud, smartFOCUS Marketing Campaign Management
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Overview

SAS Customer Intelligence features include the following:

  • Open data model - An open, customer-centric data model translates digital data into useful insights. And it can be combined with existing online and offline customer data.
  • Dynamic data collection - A single line of HTML code in each web page enables dynamic data collection. Avoid form and field level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
  • Post-data-collection contextualization - Contextualize data captured from all digital channels and devices.
  • Anonymous behavior capture - Record the activities of everyone who visits your website over time whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically.
  • Predictive models, forecasting and goal-seeking routines - Run analyses to determine which goal-seeking routine adjustments will result in better business goals.
  • Dynamic content placement - Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
  • Digital asset management - An interface lets to use, reuse and version rich media assets, and determine where they are most effective.
  • Part of the SAS Customer Intelligence suite - SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, it can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.

Message Cloud is more than a digital marketing platform. It's the responsive messaging platform, where data is continually received and reviewed; presenting the opportunity for your business to immediately engage your customer with relevant, personalized messages.

Sample Customers
89 Degrees, Akbank, Ateb, Caser Seguros, Ceska sporitelna, Chico's, China CITIC Bank, Chubb Group of Insurance Companies, Colruyt, Confused.com, Cosmos Bank, DeutschlandCard, Economia, EDF Energy, EDP Espana, Endesa, ERGO Insurance Group, FANCL Corp., Foxwoods Resort Casino, Fratelli Carli, Genting Malaysia Berhad, Gilt Groupe, Golfsmith International, Grameenphone, Grandi Navi Veloci, Harland Clarke, Harry & David, HDFC Bank, HP, Hyundai Securities, Idea Cellular, ING Belgium, Janssen Pharmaceuticals, Kansas Department of Wildlife and Parks, Kreditprombank, Lotte.com, Loyalty New Zealand, Manheim, Marktplaats.nl, Maruti Suzuki, Medibank, New Zealand Post, Oberweis Dairy, Orange Business Services, Organic, Orlando Magic, Photobucket, PITT OHIO, PosteMobile, PostFinance, PSKW, Raiffeisen Bank Austria d.d. Croatia, Raiffeisen Bank Belgrade, RWE Poland, Sanoma, Scotiabank, Securities and Exchange Board of India, Sejung, SGM Distribution, SM Marketing Convergence, Staples, Swinton Group, Swisscom, Telecom Italia, Telefonica O2, Telenor, Telus, Texas Parks and Wildlife Department, The Wine House, Thun, Transitions Optical, UniCredit Bank Serbia, Weve, Yapi Kredi, ZapFi
HP, House of Fraser, Mercedes-Benz, Skullcandy, Galeries Lafayette, Rossignol, Future Electronics, American Soda, Graham & Brown
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.

SAS Customer Intelligence [EOL] doesn't meet the minimum requirements to be ranked in Marketing Management while smartFOCUS Message Cloud is ranked 14th in Marketing Management. SAS Customer Intelligence [EOL] is rated 0.0, while smartFOCUS Message Cloud is rated 0.0. On the other hand, SAS Customer Intelligence [EOL] is most compared with , whereas smartFOCUS Message Cloud is most compared with Aprimo.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.