Aprimo vs SAS Customer Intelligence [EOL] comparison

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In Marketing Resource Management
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Also Known As
Teradata Aprimo
Customer Intelligence
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Overview

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

SAS Customer Intelligence features include the following:

  • Open data model - An open, customer-centric data model translates digital data into useful insights. And it can be combined with existing online and offline customer data.
  • Dynamic data collection - A single line of HTML code in each web page enables dynamic data collection. Avoid form and field level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
  • Post-data-collection contextualization - Contextualize data captured from all digital channels and devices.
  • Anonymous behavior capture - Record the activities of everyone who visits your website over time whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically.
  • Predictive models, forecasting and goal-seeking routines - Run analyses to determine which goal-seeking routine adjustments will result in better business goals.
  • Dynamic content placement - Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
  • Digital asset management - An interface lets to use, reuse and version rich media assets, and determine where they are most effective.
  • Part of the SAS Customer Intelligence suite - SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, it can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.
Sample Customers
AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
89 Degrees, Akbank, Ateb, Caser Seguros, Ceska sporitelna, Chico's, China CITIC Bank, Chubb Group of Insurance Companies, Colruyt, Confused.com, Cosmos Bank, DeutschlandCard, Economia, EDF Energy, EDP Espana, Endesa, ERGO Insurance Group, FANCL Corp., Foxwoods Resort Casino, Fratelli Carli, Genting Malaysia Berhad, Gilt Groupe, Golfsmith International, Grameenphone, Grandi Navi Veloci, Harland Clarke, Harry & David, HDFC Bank, HP, Hyundai Securities, Idea Cellular, ING Belgium, Janssen Pharmaceuticals, Kansas Department of Wildlife and Parks, Kreditprombank, Lotte.com, Loyalty New Zealand, Manheim, Marktplaats.nl, Maruti Suzuki, Medibank, New Zealand Post, Oberweis Dairy, Orange Business Services, Organic, Orlando Magic, Photobucket, PITT OHIO, PosteMobile, PostFinance, PSKW, Raiffeisen Bank Austria d.d. Croatia, Raiffeisen Bank Belgrade, RWE Poland, Sanoma, Scotiabank, Securities and Exchange Board of India, Sejung, SGM Distribution, SM Marketing Convergence, Staples, Swinton Group, Swisscom, Telecom Italia, Telefonica O2, Telenor, Telus, Texas Parks and Wildlife Department, The Wine House, Thun, Transitions Optical, UniCredit Bank Serbia, Weve, Yapi Kredi, ZapFi
Top Industries
VISITORS READING REVIEWS
Financial Services Firm22%
Computer Software Company12%
Healthcare Company9%
Manufacturing Company7%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business18%
Midsize Enterprise14%
Large Enterprise68%
No Data Available

Aprimo is ranked 1st in Marketing Resource Management while SAS Customer Intelligence [EOL] doesn't meet the minimum requirements to be ranked in Marketing Resource Management. Aprimo is rated 0.0, while SAS Customer Intelligence [EOL] is rated 0.0. On the other hand, Aprimo is most compared with Adobe Workfront, Marketo, smartFOCUS Message Cloud and Sitecore Digital Marketing System, whereas SAS Customer Intelligence [EOL] is most compared with .

See our list of best Marketing Resource Management vendors and best Marketing Management vendors.

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