Aprimo vs smartFOCUS Message Cloud comparison

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Executive Summary

We performed a comparison between Aprimo and smartFOCUS Message Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Ranking
10th
Views
276
Comparisons
236
Reviews
0
Average Words per Review
0
Rating
N/A
14th
Views
87
Comparisons
78
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.
Comparisons
Also Known As
Teradata Aprimo
Message Cloud, smartFOCUS Marketing Campaign Management
Learn More
Overview

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

Message Cloud is more than a digital marketing platform. It's the responsive messaging platform, where data is continually received and reviewed; presenting the opportunity for your business to immediately engage your customer with relevant, personalized messages.

Sample Customers
AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
HP, House of Fraser, Mercedes-Benz, Skullcandy, Galeries Lafayette, Rossignol, Future Electronics, American Soda, Graham & Brown
Top Industries
VISITORS READING REVIEWS
Financial Services Firm23%
Computer Software Company12%
Healthcare Company8%
Manufacturing Company7%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business18%
Midsize Enterprise14%
Large Enterprise68%
No Data Available
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.

Aprimo is ranked 10th in Marketing Management while smartFOCUS Message Cloud is ranked 14th in Marketing Management. Aprimo is rated 0.0, while smartFOCUS Message Cloud is rated 0.0. On the other hand, Aprimo is most compared with Adobe Workfront, Marketo and Sitecore Digital Marketing System, whereas smartFOCUS Message Cloud is most compared with .

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.