Sprinklr vs Sprout Social comparison

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Sprinklr Logo
757 views|607 comparisons
Sprout Social Logo
347 views|314 comparisons
Executive Summary
Executive Summary
Updated on Sep 3, 2023

We compared Sprinklr and Sprout Social across several parameters based on the solutions' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Sprinklr is recognized for its strong social media listening capabilities, effective content management, and customer engagement features. Sprout Social provides useful tools for scheduling and publishing content, analyzing social media performance, and engaging with customers.

  • Room for Improvement: Sprinklr needs to simplify its interface, shorten its learning curve, and address integration issues. Sprout Social could improve in areas such as cost, data analysis, user interface, customer assistance, and compatibility with other platforms.

  • Service and Support: Sprinklr's customer service is considered prompt and reliable. Sprout Social's customer service is praised for its prompt and helpful responses from a knowledgeable and friendly support team. They offer extensive resources.

  • Ease of Deployment: Sprinklr’s deployment is regarded as straightforward thanks to the solution’s user-friendly interface and extensive documentation. Sprout Social is commended for its straightforward and user-friendly deployment, featuring an intuitive interface and valuable onboarding resources.

Comparison Results: Sprinklr is an all-inclusive platform that offers easy deployment and high scalability. Users value its social media listening, content management, and customer engagement features. However, a few users perceive it as complex and costly. Sprout Social is commended for its easy deployment, user-friendly interface, and comprehensive social media management features. Areas for improvement include pricing, reporting, and cross-platform integration.

Questions from the Community
Top Answer:As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you use… more »
Top Answer: No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning not… more »
Top Answer: I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients… more »
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Ranking
2nd
out of 34 in Social CRM
Views
757
Comparisons
607
Reviews
0
Average Words per Review
0
Rating
N/A
4th
out of 34 in Social CRM
Views
347
Comparisons
314
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
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Overview

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

  • Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
  • Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.

  • Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.

  • Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

  • Easy, all-in access to user insight and data
  • Thorough social media engagement reports
  • AI integrations for customer support

Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.

The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.

Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.

Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.

Sample Customers
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Top Industries
VISITORS READING REVIEWS
Financial Services Firm16%
Computer Software Company15%
Retailer7%
Manufacturing Company5%
VISITORS READING REVIEWS
Computer Software Company19%
Financial Services Firm13%
Educational Organization9%
Manufacturing Company7%
Company Size
VISITORS READING REVIEWS
Small Business20%
Midsize Enterprise14%
Large Enterprise67%
VISITORS READING REVIEWS
Small Business27%
Midsize Enterprise12%
Large Enterprise61%

Sprinklr is ranked 2nd in Social CRM while Sprout Social is ranked 4th in Social CRM. Sprinklr is rated 0.0, while Sprout Social is rated 0.0. On the other hand, Sprinklr is most compared with NICE CXone, HootSuite, Salesforce Marketing Cloud, Khoros Social Media Management and Locobuzz , whereas Sprout Social is most compared with HootSuite.

See our list of best Social CRM vendors and best Social Media Management Solutions vendors.

We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.