Teradata Customer Interaction Manager vs Xoxoday Enterprise comparison

Teradata Customer Interaction Manager (CIM) is a comprehensive solution designed to enhance customer interactions and drive personalized marketing campaigns. Its primary use case is to enable organizations to deliver targeted and relevant messages to their customers across various channels.

The most valuable functionality of Teradata CIM is its ability to collect and analyze customer data from multiple sources, such as transactional systems, social media, and call center interactions. This data is then used to create a unified customer profile, allowing organizations to gain a holistic view of their customer's preferences, behaviors, and needs.

With this valuable insight, organizations can create highly personalized and targeted marketing campaigns. Teradata CIM provides advanced segmentation capabilities, allowing marketers to divide their customer base into specific groups based on various criteria. This enables them to tailor messages and offers to each segment, increasing the likelihood of customer engagement and conversion.

Teradata CIM also offers real-time decision-making capabilities, enabling organizations to deliver personalized messages at the right time and through the right channel. This helps organizations to optimize customer interactions and improve customer satisfaction.

Xoxoday helps enterprises digitize and gamify their engagement, reward & recognition programs for employees and channel partners.

Employee Engagement is a crucial driver for corporates to increase motivation, productivity and wellbeing in the organization. An Engaged employee is 40% more productive, helps increase customer satisfaction by 18% and helps in improving profitability by around 2 times in organizations. (Source: Hewitt Research).

Channel Partners (Dealers, Distributors, Retailers, Influencers and off-Roll Sales teams) contributes to 70-80% of organization’s Sales. Channel Partners are also brand evangelists. In current scenario, transactions between organizations and channel partners are disengaged and offline. Trade promotion initiatives (over and above commissions) are key drivers to increase channel engagement and communication. However, most of the channel partner engagement is broken and inefficient.

Both Employee and Channel Partner engagements are offline in nature currently. There is a huge gap in communication between the organization and these stakeholders. A typical offline reward program offers cash, products and tours as a means of engagement. These offline programs have huge operational inefficiencies, requires lot of manpower for execution and have high turn-around-times (45-60 days). These offline programs fail to increase the engagement, are difficult to execute and does not help in achieving the stated objectives of the organization.

Xoxoday solves this problem by providing platform which offers features and tools to engage, communicate, and reward in a single platform. Xoxoday platform can be integrated with client’s internal ERP/HRMS for a holistic seamless experience. Xoxoday platform provides real-time data and analytics which organizations can use to take corrective actions. The platform improves turn-around-time of implementation, improves ROI from the program and increases the satisfaction levels of the stakeholders.