Domo Overview

Domo is the #1 ranked solution in our list of top Business Performance Management tools. It is most often compared to Tableau: Domo vs Tableau

What is Domo?
Domo’s Business Cloud is the world’s first open, self-service platform to run your entire organization. The Business Cloud brings together the data, the people, and the insights business users need to deliver a big picture view of what’s happening in your business so you can answer your most pressing business questions and optimize performance in real time. And with a native mobile experience, the insights you need to make data-driven decisions are right at your fingertips—wherever you happen to be.

Find more information on The Business Cloud Here.

Domo is also known as corda.

Domo Buyer's Guide

Download the Domo Buyer's Guide including reviews and more. Updated: May 2021

Domo Customers
Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Domo Video

Pricing Advice

What users are saying about Domo pricing:
  • "Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
  • "No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
  • "I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
  • "For about 100 users our cost is $95,800."
  • "The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

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SB
Project Manager at a energy/utilities company with 201-500 employees
Real User
We were able to roll out important KPIs without IT involvement, while eliminating monthly spreadsheet work for senior staff

What is our primary use case?

Domo is being used in quite a few areas. We're using it for financial reporting and analytics. Basic financial reports have just the numbers, but those kinds of reports don't answer your questions. Questions like "why?" and "where are the problem areas?" So, we're using it for business analytics to get insight into our financial performance. We're a parts manufacturer, so we're also using Domo for tracking quality, including defects, warranties, and claims against the parts we manufacture. We're using it for sales planning to give business insight into industry trends that might affect our… more »

Pros and Cons

  • "The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

    What other advice do I have?

    Domo even has a built-in Agile-scrum Kanban functionality. I don't want to say it's a lesson we've learned, because they've been doing this a long time, but it reaffirmed that while a lot of companies are still doing Waterfall, and the traditional "Where's your Gant chart and your Microsoft Project?" approach, I rebuffed that. Domo has upped that and I use a hybrid scrum, like Agile. The biggest thing that I learned was from our sister company that loaded Domo up first. They tried to boil the ocean. They used a traditional approach and said, "Oh, requirements, and we have these 50 reports we…
    SB
    Business Analyst at a tech services company with 1,001-5,000 employees
    Real User
    Enables us to manipulate data via ETL without writing query code

    What is our primary use case?

    One of our internal customers is a capital finance team. Before we reached out to them, they were pretty much handling all their data in Excel sheets. Their data has been expanding rapidly and they needed reporting in a visualization solution. They have different forecast methodologies and cycles, and different metrics within those forecasts types. They have various types of capital metrics. If you are from a finance background, you might have heard of what an IOI or an NPV or an IRR is. They had been doing it in Excel. Ideally, to fulfill their needs, you would need two different solutions… more »

    Pros and Cons

    • "With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
    • "In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

    What other advice do I have?

    The biggest lesson I have learned is that this makes the job very easy. To do some things in Tableau would take three days, but in Domo I do them in one day. It has made me a lazy person. But I'm now able to focus on other important things. I'm now learning other technologies whenever I have time. Domo has taught me that you shouldn't limit yourself to one area of expertise. You should always expand to new areas. I would definitely suggest you consider Domo if you don't have any cost constraints. The way I see it, implementing Tableau is more expensive than using Domo. A Tableau user license…
    Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: May 2021.
    479,323 professionals have used our research since 2012.
    Manager - Talent Acquisition Analytics at a wholesaler/distributor
    MSP
    Enables us to blend data and do transformations in a single platform

    What is our primary use case?

    We currently use Domo for automation of our reports. I'm connected with a large company and I focus on talent acquisition and analytics. We are mostly pulling reports from Oracle BI, reports that are used by our talent acquisition staff. We connect our Domo database to OBI and pull the reports from there. The visualization and the rest of the analytics functions are stored in Domo.

    Pros and Cons

    • "What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."
    • "In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

    What other advice do I have?

    Domo is a great tool, in my opinion. But the first thing that you need to consider is what kind of return on investment Domo can deliver. There are a lot of things that Domo can deliver. There are a lot of things that I haven't tried yet with Domo and I'm quite excited about trying them. But in terms of the ROI, there's a really great opportunity to save cost and time with Domo, particularly for if you are heavy on reports. If your organization needs certain data or reports in real-time, reports that help you to decide on certain issues, Domo can be helpful. For the setup, the first thing that…
    LR
    Manager of Program Operations at a manufacturing company with 1,001-5,000 employees
    Real User
    Real-time data means our business decisions are made more efficiently and more accurately

    What is our primary use case?

    We wanted to bring our data reporting from several different marketing vendors into one avenue, along with onsite company data, to create one customer-facing dashboard. It all falls under that, when it comes to the day-to-day reporting that I've been doing. It includes anything that we did on Excel and could convert over to a dashboard.

    Pros and Cons

    • "The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
    • "I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

    What other advice do I have?

    Go all-in with it and really let Domo take over and fill it out for you. Don't hesitate. You may think it's a challenge or it's a lot of work to get it implemented. Don't sit on it, don't hesitate. Let them do the work with their implementation services. Ultimately, if you want, they can do everything for you. Get everything upfront. In my department, Domo is used daily. I represent a small portion of the larger company and we haven't extended outside of our department yet. We're still flushing everything through us. I rate Domo a 10 out of 10 because of the ease of use and the way that it's…
    Business Analyst at a pharma/biotech company with 10,001+ employees
    Real User
    Very easy to check your data and build charts

    What is our primary use case?

    I collated all the reports that we got from Domo's APIs, then performed some ETLs and processing so we could build a final output from which the dashboard would get powered. Then, we created all types of stuff in Domo. At that point, the license let us use all the available jobs in Domo. Therefore, we were using tables and pie charts. For demographics, we are using the geographical charts for Australia and the USA, as the brands we deal with are mainly from Australia and the USA. 31 million rows of data are getting processed every hour within Domo. Domo has their own internal servers and phone… more »

    Pros and Cons

    • "Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
    • "The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

    What other advice do I have?

    Go for it. The product is quite good. I would rate it as a seven and a half (out of 10). It makes things more attractive and simpler. When you come to the analytics part, you want things to be simpler because there are other areas that you want to focus on than just creating a dashboard.
    SA
    Senior Reporting Analyst at a recruiting/HR firm with 201-500 employees
    Real User
    We can customize dashboards with KPIs our clients want to monitor on a day-to-day basis

    What is our primary use case?

    I use it for data modeling and data structuring for my clients. An entire data set cannot be utilized for visualization. There are a few data points which can give us exact output, which clients use for their KPIs. We try to minimize the data and extract the required data for the key performance indicators, which helps us to drive more monitoring results for our clients and to give them exact information, even in the forecasting.

    Pros and Cons

    • "It has the best GUI. And it already has an ETL tool embedded in it..."
    • "The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

    What other advice do I have?

    It produces the best output. I'm quite satisfied with the tool. We take the initiative, on our end, to give the client the best insights on how to use Domo. If they are sharing Domo access, we help them to understand how they can best use the tool and how they can change the chart visualizations, to make them suitable for their review and for understanding. Those are the key factors where we advise clients so that, with the click of a button, they have their own insights coming in. The end-users at our clients include program managers, in particular, and then the top level, the executive…
    SS
    Senior Software Engineer at a real estate/law firm with 10,001+ employees
    Real User
    Easy to connect to and visualize a data source, but the export functionality could be improved

    What is our primary use case?

    We use it to work on many business problems using the data visualization. Currently, I'm working for a company which deals with title insurance. We use Domo to visualize the data: How many open orders are created, which agent performed better, which region got the most orders, how many were closed or lost. Our company has data related to mortgages so that's what we use it on. In our division, directors and VPs get insight from the data. Workbench is deployed on-premises and then we have a web application, a cloud application, for visualization purposes.

    Pros and Cons

    • "In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
    • "When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

    What other advice do I have?

    There are more than 500 people using it in our company, although that's just a rough estimate. They are mostly in high-level management: SVPs, VPs, and CFOs. And it doesn't take many people to support and maintain it. It's low-maintenance. It's a good tool, overall. I would rate it at seven out of 10. There are a few features that Domo doesn't have. If they keep on adding features and work on the UI, that could make it a 10. I would rate Tableau higher.
    DW/BI Architect at a manufacturing company with 5,001-10,000 employees
    Real User
    Leaderboard
    Flexible charts and variety of visualizations, out-of-the-box, add to the usability

    What is our primary use case?

    I have a few sample datasets that I have uploaded to try out different use cases. Domo has an integrated ETL so I'm trying out its ETL solution.

    Pros and Cons

    • "One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
    • "It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

    What other advice do I have?

    It's too early for me to comment in detail because there may be some functions which I have not explored yet, especially in terms of windows and fixing a formula. LODs and windows are one thing, but I'm not sure if there are other functionalities which I have yet to come across. But if you are looking for a very quick solution, and if you also want some ETL activities — if you don't have a dedicated ETL team — definitely go for Domo, rather than Tableau. Domo gives you that ETL advantage. Also, in terms of mobile usage and visualizations, Domo has an advantage. If you already have a dedicated…
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