Domo is being used in quite a few areas. We're using it for financial reporting and analytics. Basic financial reports have just the numbers, but those kinds of reports don't answer your questions. Questions like "why?" and "where are the problem areas?" So, we're using it for business analytics to get insight into our financial performance.
We're a parts manufacturer, so we're also using Domo for tracking quality, including defects, warranties, and claims against the parts we manufacture.
We're using it for sales planning to give business insight into industry trends that might affect our sales. We're also using it to get insight into our sales results.
We're using it in our plants now — and this is newer — to track shipments and resources required so we can get the right resources where they need to be to load the trucks, based on when the parts are ready. That's actually an IoT use case.
In addition, we're using it to track our patents and our inventions, as a design company.
It started out with a couple of small use cases but it has blossomed very quickly. As soon as people see Domo for one case they come knocking on my door and say, "Hey, we'd like to use Domo as well."