It's too early to note how it's improved the company. The first test, already gave us a really quick answer. That was okay.

If we want to quickly run a load test during our short sprints for a development piece that we have made, we do not need to have the hassle of setting up load generating infrastructures, etc. We can quickly record, parameterise, and purchase the user license, then execute the test and we get the results.

Focus just on the load test implementation, execution, and results analysis. Do not worry about product deployment, because this is done by the vendor.