With Google Analytics, we obtain different metrics from all the clients that enter our web environment. The collection of these metrics helps to identify which sections of the site need more growth, and which sections can be trimmed. It also helps create code optimizations that are based on the browser-base of the users who visit your site.

Google Analytics gives us vital information about how users of a website encounter the site, what they do on the site, and where they start/stop/complete the desired actions that we want them to take. This tool allows us to improve the results of client campaigns at scale.

Google Analytics definitely provided a lot of data that is now available to everyone. The easy to use interface and the ability to add custom segments allows everyone to carry out their own analysis and come up with insights.

Since we use Google's G Suite, it ties very well with Google Sheets through the Google Analytics plugin. It also works well with Data Studio to generate real-time reports. Our only pain point is considering that most data is sampled, it doesn't provide an actual image of the site usage. However, since it is a free tool, it is forgivable.

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies. 

Also, as a freelancer, it helps me to know if what I do as a DJ is liked or not by the people.

Google Analytics is the world's most popular freemium web analytics service, used worldwide by thousands of companies including ours.

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing

Every online business needs to know where traffic is coming from and what it does when it gets to you. Analytics allowed us to identify user segments, top performing content and measure the effectiveness of our conversion efforts with ease. Regular reporting allows us to better understand how we are succeeding and why.

I use it daily for client-website tracking.

We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.

Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better.

Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate. 

Tracking of the website visitors and web page analysis became an easy task.