Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also obtain information as to whether the traffic is organic, reference, or direct.

Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed. Either I have installed it personally, or there is a working installation of it already placed on the website. If your site does not have this deployed, you are missing out on some seriously valuable data at no cost. 

We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data on the site users. Also, we use it to attribute our landing page marketing by referring to the source URLs and campaign ID parameters.

Google Analytics has also helped with understanding the traffic distribution based on device and OS versions. Even though the data is sampled, it gives good info on the demographic details of the users.

This tool helps you know the number of people who have visited your website. If you are a freelancer and you have a page or blog, you need to know how many people have visited your page on a daily basis and Google Analytics will help you. 

In our case, we use it to know the number of people who have visited our page for food projects and it has provided us good results. 

Also, as a DJ, I have a place where I put musical pieces, and I can see how many people enter the page and listen to these pieces. It is great. 

I use Google Analytics to track my website visitors, especially their locations. It helps me learn user interest and behaviour, simply by tracking what is happening on my website.