Google Analytics Reviews

Google Analytics is the #1 ranked solution of our top Web Analytics tools. It's rated 4.7 out of 5 stars, and is most commonly compared to Matomo - Google Analytics vs Matomo

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Oscar Alberto Paez Bencomo
Real User
Web analysis consultant at Arco2011, C.A
Aug 15 2019

What is most valuable?

We can discover within Google Analytics a lot of information regarding user traffic on our website, which we use to make constant updates and improvements in our company… more »

How has it helped my organization?

With Google Analytics, we obtain different metrics from all the clients that enter our web environment. The collection of these metrics helps to identify which sections of… more »

What needs improvement?

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In… more »

What's my experience with pricing, setup cost, and licensing?

The installation cost is really low and does not require a team with a super performance to run. It is really accessible for any organization.

Which solution did I use previously and why did I switch?

Google Analytics has been my only option and I don't regret it.

What other advice do I have?

In my opinion, Google Analytics fulfills the role it plays in a good way. It is a lightweight platform that is easy to use and has a good team behind it. It can provide… more »

Which other solutions did I evaluate?

I was evaluating Adobe Analytics and Clicktale but I preferred this software.
Real User
Head Of Product Management at a tech services company with 11-50 employees
Feb 03 2020

What is most valuable?

The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited. The custom segments also are a great feature that allows us to provide specific conditions to define a user segment and then re-use that segment in any of our analyses. Drilling down from an event category to… more »

How has it helped my organization?

Google Analytics definitely provided a lot of data that is now available to everyone. The easy to use interface and the ability to add custom segments allows everyone to carry out their own analysis and come up with insights. Since we use Google's G Suite, it ties very well with Google Sheets through the Google Analytics plugin. It also works well with Data Studio to generate real-time reports… more »

What needs improvement?

The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics. The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add… more »
jonathanbentz
Real User
Sr. Digital Marketing Strategist at Direct Online Marketing
Jan 02 2020

What is most valuable?

As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking. These two areas allow me to figure out where traffic to websites is coming from and which channels of traffic bring the most value to the goals on the site.

How has it helped my organization?

Google Analytics gives us vital information about how users of a website encounter the site, what they do on the site, and where they start/stop/complete the desired actions that we want them to take. This tool allows us to improve the results of client campaigns at scale.

What needs improvement?

I don't think this will ever actually happen, but it would be great if keyword data came back! An SEO can always dream, right? An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking. That way, you wouldn't have to manually configure everything to work in the platform.

What is Google Analytics?

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
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