Google Analytics Reviews

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Oscar Alberto Paez Bencomo
Real User
Web analysis consultant at a professional training and coaching company with 51-200 employees
Aug 15 2019

What is most valuable?

We can discover within Google Analytics a lot of information regarding user traffic on our website, which we use to make constant updates and improvements in our company… more»

How has it helped my organization?

With Google Analytics, we obtain different metrics from all the clients that enter our web environment. The collection of these metrics helps to identify which sections of… more»

What needs improvement?

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In… more»

What's my experience with pricing, setup cost, and licensing?

The installation cost is really low and does not require a team with a super performance to run. It is really accessible for any organization.

Which solution did I use previously and why did I switch?

Google Analytics has been my only option and I don't regret it.

What other advice do I have?

In my opinion, Google Analytics fulfills the role it plays in a good way. It is a lightweight platform that is easy to use and has a good team behind it. It can provide… more»

Which other solutions did I evaluate?

I was evaluating Adobe Analytics and Clicktale but I preferred this software.
jonathanbentz
Real User
Sr. Digital Marketing Strategist at Direct Online Marketing
Jan 02 2020

What is most valuable?

As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking. These two areas allow me to figure out where traffic to websites is coming from and which channels of traffic bring the most value to the goals on the site.

How has it helped my organization?

Google Analytics gives us vital information about how users of a website encounter the site, what they do on the site, and where they start/stop/complete the desired actions that we want them to take. This tool allows us to improve the results of client campaigns at scale.

What needs improvement?

I don't think this will ever actually happen, but it would be great if keyword data came back! An SEO can always dream, right? An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking. That way, you wouldn't have to manually configure everything to work in the platform.
Miguel Brito
Real User
Dj, Emprendedor y Community Manager en Eventos CAR-YAN at a government
May 23 2018

What is most valuable?

Universal Analytics is the most reliable version, because it fixes errors of older versions and has more complete information about users.

How has it helped my organization?

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies. Also, as a freelancer, it helps me to know if what I do as a DJ is liked or not by the people.

What needs improvement?

Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others. If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you.
Mohammed Anzil
Real User
Founder and Chief Editor at a tech services company with 1-10 employees
Aug 02 2018

What do you think of Google Analytics?

What is our primary use case?

I use Google Analytics to track my website visitors, especially their locations. It helps me learn user interest and behaviour, simply by tracking what is happening on my website.

How has it helped my organization?

Google Analytics is the world's most popular freemium web analytics service, used worldwide by thousands of companies including ours.

What is most valuable?

Even though it's free, Google Analytics is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.

What needs improvement?

I would be happy if they improved their Android app.

For how long have I used the solution?

More than five years.

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What is Google Analytics?

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
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