Google Analytics Overview

Google Analytics is the #1 ranked solution in our list of top Web Analytics tools. It is most often compared to Matomo: Google Analytics vs Matomo

What is Google Analytics?
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Google Analytics Video

Pricing Advice

What users are saying about Google Analytics pricing:
  • "The installation cost is really low and does not require a team with a super performance to run."

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ITCS user
Web analysis consultant at Arco2011, C.A
Real User
Top 20Leaderboard
Provides information to help identify, understand, and make use of our visitor traffic

What is our primary use case?

Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also obtain information as to whether the traffic is organic, reference, or direct.

Pros and Cons

  • "With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
  • "Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

What other advice do I have?

In my opinion, Google Analytics fulfills the role it plays in a good way. It is a lightweight platform that is easy to use and has a good team behind it. It can provide the solutions that the team requires, and honestly, it is the perfect platform for e-commerce. IT departments should do well when developing with this product.
reviewer1276785
Head Of Product Management at a tech services company with 11-50 employees
Real User
Leaderboard
Provides valuable insight into user behavior and integrates well with G Suite

What is our primary use case?

We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data on the site users. Also, we use it to attribute our landing page marketing by referring to the source URLs and campaign ID parameters. Google Analytics has also helped with understanding the traffic distribution based on device and OS versions. Even though the data is sampled, it gives good info on the demographic details of the users.

Pros and Cons

  • "The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
  • "The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
jonathanbentz
Sr. Digital Marketing Strategist at Direct Online Marketing
Real User
Top 10Leaderboard
Insights into user behavior and experience help to maximize value

What is our primary use case?

Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed. Either I have installed it personally, or there is a working installation of it already placed on the website. If your site does not have this deployed, you are missing out on some seriously valuable data at no cost.

Pros and Cons

  • "As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
  • "An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."