We can discover within Google Analytics a lot of information regarding user traffic on our website, which we use to make constant updates and improvements in our company.

I am pleased to know the location of the visitor and thus be able to put together a set of ideas based on their geography.

We can also determine how the users accessed the page and what routes they took within it, which is very useful data for us.

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As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking. These two areas allow me to figure out where traffic to websites is coming from and which channels of traffic bring the most value to the goals on the site. 

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The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.

The custom segments also are a great feature that allows us to provide specific conditions to define a user segment and then re-use that segment in any of our analyses. Drilling down from an event category to event action is a great way to understand specific user behavior and generalize event analytics across categories.

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Universal Analytics is the most reliable version, because it fixes errors of older versions and has more complete information about users.

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Even though it's free, Google Analytics is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.

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As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

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Conversion reports, and the integration with AdWords.

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Goals and Events Tracking

URL tracking

Custom Reports

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It's got incredible depth, yet it’s free. One of the most important free products on the web.

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I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).

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• Data collection methodology
• Reporting Interface
• Integration with other Google products

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1. Evaluating the efficiency of new media planning and digital marketing strategies.
2. Acquiring important information about user behavior and demographics.
3. Determining areas of improvement for the website and then fine tuning it.

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• Source and medium
• Goal conversion
• User location
• User flow on site report
• Average time on page
• Bounce rate
• Google Adwords & Webmaster tool integration

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1. Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
2. A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.

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* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface. * Tight integration into AdWords and campaign tracking. * Product has evolved nicely over the past few years. * Simple implementation and maintenance. View full review »