User Assessments By Topic About Google Attribution 360
Google Attribution 360 Questions
What is Google Attribution 360?
Your marketing strategy is carried out through multiple channels, both traditional and digital. Each member of your audience likely receives your message at multiple touchpoints, both offline and on. So measuring the results of a campaign by “channel only” gives you a narrow view. Previously, assigning credit to a sale or other conversion (“attribution”) was limited to just a few touchpoints.
Now Google Attribution 360 gives you a panoramic view to help you optimize your complete marketing program.
Also known asGoogle Adometry
Google Attribution 360 customers
Erwin Penland, Ideeli, LasikPlus, Lenovo