The promotion engine is definitively one of the highlights. It facilitates precision marketing and dynamic segmentation (based on the shopper’s insights and behavior). Business user can set up promotion and segmentation rules simply by dragging and dropping the component icons.
All the B2C and B2B components are comprised in a single starter store template, which is great for customers with B2B2C aspirations. The template was recently enhanced with new functions that facilitate development as well as integrations with third party systems.