HubSpot Marketing Hub Benefits

ShomitMitra - PeerSpot reviewer
Marketing Manager at Accscient

HubSpot's automation feature enhanced our marketing campaigns.

With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency.

We also use HubSpot's analytics and reporting tools. The analytics are vital for presenting a holistic view of our campaigns' performance to C-level executives, aiding in budget and campaign strategy decisions.

It provides the granularity we need for in-depth analysis. So, the report is detailed enough to meet our needs. 

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Onkemetse Molale - PeerSpot reviewer
Business Development Intern at Spectrum Analytics

It has streamlined our relationship management by enabling us to monitor interactions with target accounts and effectively track conversation progress. Our next objective is to incorporate automation for sales projections and deal forecasting in the near future.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

We are now able to manage and measure content (blogs, CTAs, and landing pages). HubSpot serves as my Content Management Network for more than 500 of my own articles and gives me access to those that I have written for DZone.

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Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: March 2024.
765,386 professionals have used our research since 2012.
it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers.

I am able to continue to share information of value with several different personas depending on the content I am sharing.

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SK
Product Manager at a healthcare company with 10,001+ employees

It’s a tool which works well to evaluate leads journey and conversion

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Alina R.  - PeerSpot reviewer
Marketing manager at DeskAlerts

It saves a lot of time. 

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it_user507921 - PeerSpot reviewer
VP of Marketing at OurCrowd

Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce. 

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it_user202311 - PeerSpot reviewer
Senior Application Developer at a tech company with 51-200 employees

It works well for email automation and workflows.

It has reasonable social tracking module.

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it_user666987 - PeerSpot reviewer
Account Manager at a tech services company with 1-10 employees

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We don't typically rely on the HubSpot CRM or sales tools. The tools we do use are very user-friendly and incredibly scalable while allowing for intelligent automation. Scalability is hugely important to our clients and for me. As the person executing the marketing plan, it's very helpful to a have such a breadth of functionality accessible at one central portal.

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TB
Web Coordinator at LyntonWeb
  • Overall speed and ease of use.
  • Sandbox environment allows for real-time examples to test and share with clients on the environment. 
  • It allows us to shine with a deep understanding of the platform.
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DK
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.

It has eased managing the sales team and the sales journey right from setting up appointments. The best thing is the ease to customize per our needs. 

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it_user572442 - PeerSpot reviewer
Digital Marketing Coordinator at a tech services company with 51-200 employees

Before using HubSpot, we weren’t able to track our database activity as much. We were using MailChimp, which is a great beginner tool for email marketing and marketing automation. However, HubSpot is your all-in-one inbound platform. It allows us to track visitors' web views, download history, and more. Since using HubSpot, we’ve at least doubled our leads generated.

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it_user1135134 - PeerSpot reviewer
VP Marketing at Igneous

HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.  

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Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: March 2024.
765,386 professionals have used our research since 2012.