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HubSpot Marketing Hub Competitors and Alternatives

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Read reviews of HubSpot Marketing Hub competitors and alternatives

Diego-Torres
Founder at AT Vault
Real User
Top 5Leaderboard
Stable, with an easy initial setup and great technical support

Pros and Cons

  • "It's easy to create email templates and landing pages."
  • "The solution lacks integration with Instagram, which is our top problem with the product."

What is our primary use case?

We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.

What is most valuable?

The solution is very fast.

It's easy to create email templates and landing pages.

The solution is very good at score lists and sending signals to a salesperson for outreach purposes.

The initial setup is pretty simple.

The stability is very good.

We've found the technical support to be very helpful.

What needs improvement?

The solution lacks integration with Instagram, which is our top problem with the product.

The solution is slightly expensive.

In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.

For how long have I used the solution?

I've been using the solution for about two years at this point. It's been a while. We've used the product from the beginning.

What do I think about the stability of the solution?

We've found the stability to be very good overall. There are no bugs or glitches. It doesn't crash or freeze. It's reliable in terms of performance.

What do I think about the scalability of the solution?

The product is only for marketing B2B. If you need more features, for example, something that can manage contact with the customers, you need another product. Pardot has integration with different CRMs, such as Salesforce. Salesforce probably the perfect integration to really expand this solution's capabilities.

We have three users on the solution currently. One is the marketing manager. They can operate and create the landing pages and can program all of the posts in the initial network as well. The other two users are the salespeople who use the platform to access the leads in order to create a new opportunity or new business.

Our clients are companies of all sizes, from small to large.

How are customer service and technical support?

Technical support has been great. They are very helpful and responsive. We've been satisfied with their level of support.

Which solution did I use previously and why did I switch?

We also use Salesforce. 

How was the initial setup?

The initial setup is not overly complex. It's pretty simple and straightforward. A company shouldn't have any issues with the process.

The deployment took one or two weeks. In one week, a company can basically deploy the product. After that, you need to learn different aspects of the product. A user will need to understand, for example, how to make a landing page, or how to do email templates.

What's my experience with pricing, setup cost, and licensing?

The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point.

We pay about $4000 a month.

There are three different licenses and they vary according to the number of leads you manage on the platform.

Which other solutions did I evaluate?

I've compared other solutions such as HubSpot, for example, and in Argentina, In Blue.

However, if a company needs something that integrates well with Salesforce, Pardot is much more accomodating.

What other advice do I have?

We are using the latest version of the solution currently.

We are a consulting partner and we sell Salesforce licenses.

I'd recommend the solution to other companies that need a marketing automation product.

I'd rate the solution at an eight out of ten. We're mostly quite satisfied with the solution.

Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
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AD
Founder at Kav Interactive
Real User
Top 20
Detailed email tracking that is stable and has good support

Pros and Cons

  • "The most valuable features are the Marketo emails, both sending and tracking."
  • "Its APIs need to be more flexible because there are some things that are not available in the API."

What is our primary use case?

We are service providers for different customers. We provide them with our services such as managing their campaigns, creating email templates, and lining page templates.

We are using this solution for email templates, API-based work, custom integrations, and campaign management.

We are also using it for live events, webinars, roadshows, and life cycle management as well.

What is most valuable?

The most valuable features are the Marketo emails, both sending and tracking. 

Marketo provides detailed tracking. For example, it shows you who has clicked on which link, who has opened the email, and when it was received. 

They are improving it and have launched a new version, called Micro Sky, and it seems very good.

What needs improvement?

Its APIs need to be more flexible because there are some things that are not available in the API. They should work in that area and improve it.

For how long have I used the solution?

I have been using Marketo for approximately five years.

What do I think about the stability of the solution?

This solution is stable.

What do I think about the scalability of the solution?

We have not yet scaled this solution. We have approximately five users in our organization who are using it.

We have approximately 2000 customers at this time.

How are customer service and technical support?

Technical support is good. 

We can call our technical support and we can open our case in the community.

How was the initial setup?

The initial setup is straightforward and it is quick to deploy.

We have a team in our organization who install the service and the Marketo team to maintain this solution.

What about the implementation team?

We get the log-in details, we set up a domain for the emails and pages. Then we set it up so that our emails are whitelisted.

What's my experience with pricing, setup cost, and licensing?

The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. 

You can contact the customer relationship manager to provide you with the cost.

There are no additional costs for this solution.

Which other solutions did I evaluate?

We evaluated Pardot and HubSpot, but Marketo seems much better.

What other advice do I have?

I would recommend Marketo to others who are interested in using this solution.

I would rate this product a nine out of ten.                                                   

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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