HubSpot Marketing Hub Primary Use Case
We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation.
We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then managed and nurtured directly in Salesforce CRM. So, HubSpot is only a collector for us; we do not nurture our leads with HubSpot.
View full review »My company uses this solution for managing social media and email blasts. We send out about 2.6 million emails a month utilizing this tool. We also use it to manage our contact list and monitor our website. We use it in a limited way for SEO, and we use some analysis features, reports, and A and B testing.
View full review »We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've integrated HubSpot with IBM on the CRM side to gather client details from our R platform. In my previous company, we also integrated HubSpot with Salesforce for sales automation.
View full review »Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: April 2024.
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Regarding SutterPack, we primarily use it for email marketing. We've integrated it with our website to gather insights about the traffic we receive, which allows us to monitor and analyze the website traffic as part of our marketing efforts.
View full review »We use the tool for prospecting.
View full review »Marketing Hub manages all your contacts. You can create any type of static and or list for email blasts and outreach.
View full review »AC
reviewer2315163
Director, Demand Generation at a computer software company with 1,001-5,000 employees
HubSpot Marketing Hub takes my newsletters and moves them. If somebody goes to my website and submits a request for a newsletter I receive an update.
View full review »The solution is used for generating leads as part of the inbound campaign.
View full review »AH
reviewer2137596
Web Specialist and Marketing Expert at a manufacturing company with 10,001+ employees
We use this solution for analytics for our marketing campaigns and the basic CRM.
I'm a web and digital marketing expert. We are an industrial company and customers of HubSpot.
The solution is used for website development and marketing automation.
View full review »On our website, we have lots of forms and LinkedIn ads that we run. We basically have lots of forms. We sync our HubSpot so that whatever form fields are being entered, whenever users want to download any assets, that automatically syncs in HubSpot, and HubSpot tells us, who has downloaded a certain asset.
KS
KaranSharma1
Marketing manager at Wowtickets
We use HubSpot Marketing Hub for brand awareness and marketing campaigns.
View full review »I continue to use HubSpot for content curation and dissemination. I have written more than 500 blog posts on marketing, employee, and customer engagement, and also more than 1000 articles on the state of different aspects of IT. I have a lot of information on the value of various constituencies. As such, that is what I am using HubSpot to do at least three times a day.
The analytics enable me to see which content is driving the most page views and click-throughs.
I use HubSpot to aggregate all of my content, create calls to action and landing pages, to generate leads for my consulting practice. As a research analyst and marketing strategist, I use HubSpot to disseminate my content across my social media channels and to keep me up to date on comments so I can respond in a timely manner.
View full review »SK
reviewer1581165
Product Manager at a healthcare company with 10,001+ employees
We use this solution for marketing.
View full review »We use it as a CRM and as a CMS.
JL
reviewer1276683
Technology manager at a consumer goods company with 201-500 employees
We use the solution for marketing automation. It's used by the marketing team. For example, we use it to send emails automatically to customers. The main purpose is to have a hub for all marketing outreach and to keep track of members.
View full review »TB
Tracy Butcher
Web Coordinator at LyntonWeb
- Helping to create client websites
- Adding content
- Minor template tweaks
- Custom website and landing pages
- Blogs
- Templates
- Widgets
- Workflows
SS
reviewer1492341
Director Partner Solutions at a tech vendor with 51-200 employees
We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.
View full review »GT
reviewer1454949
Client Executive at a tech services company with 51-200 employees
I use HubSpot for lead management, funnel management, and marketing.
View full review »DK
Deepak Kumar
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.
Sales enablement, where it has been hard to manage leads and forgetting following up with clients, as we manage multiple geographies and managing data in a worksheet can be hard.
View full review »ED
Edward Durante Jr
Warrior Representative at a tech services company with 11-50 employees
I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.
View full review »We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.
View full review »Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: April 2024.
768,578 professionals have used our research since 2012.