HubSpot Marketing Hub Reviews

HubSpot Marketing Hub is the #2 ranked solution of our top Marketing Automation tools. It's rated 3.7 out of 5 stars, and is most commonly compared to Salesforce Marketing Cloud - HubSpot Marketing Hub vs Salesforce Marketing Cloud

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Tracy Butcher
Real User
Web Coordinator at LyntonWeb
Oct 17 2018

What is most valuable?

* Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation. * Great file manager: Easy to work with, edit images, and organize files. * Design Manager: Ease of editing and creating templates after initial development. * HubDB: Great for modules, tables, resources and beautiful dynamic pages

How has it helped my organization?

* Overall speed and ease of use. * Sandbox environment allows for real-time examples to test and share with clients on the environment. * It allows us to shine with a deep understanding of the platform.

What needs improvement?

HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.
Allison Armstrong
Real User
VP Marketing at Igneous
Jul 03 2019

What do you think of HubSpot Marketing Hub?

What is our primary use case?

We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.

How has it helped my organization?

HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.  

What is most valuable?

Their blog platform and form capabilities are very easy to use and integrate within our web site.

What needs improvement?

API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.

For how long have I used the solution?

One and a half years.
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
438,246 professionals have used our research since 2012.
Real User
User
Apr 03 2019

What do you think of HubSpot Marketing Hub?

What is our primary use case?

We use it as a CRM and as a CMS.

How has it helped my organization?

It saves a lot of time. 

What is most valuable?

Marketing module Contacts Reports.  

What needs improvement?

Analytics system could be better.

For how long have I used the solution?

Still implementing.

What is HubSpot Marketing Hub?

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
HubSpot Marketing Hub customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
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