HubSpot Marketing Hub Valuable Features

ShomitMitra - PeerSpot reviewer
Marketing Manager at Accscient

The tracking and email marketing automation features are particularly valuable for us, enabling efficient campaign management and workflow design.

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Rich Longo - PeerSpot reviewer
Vice President of Sales at ServicePro

The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products.

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Onkemetse Molale - PeerSpot reviewer
Business Development Intern at Spectrum Analytics

The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers. The automation of initial contact and follow-up is especially beneficial, as we're targeting numerous accounts, and managing these manually can be quite laborious.

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Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: March 2024.
765,234 professionals have used our research since 2012.
Andrew Royal - PeerSpot reviewer
Founder at Full Stack RevOps

HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality. 

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Joe Sharp - PeerSpot reviewer
Founder/COO at a marketing services firm with 11-50 employees

Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side. 

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Sa’Ad Ahmed - PeerSpot reviewer
Sustainable Attainable Lifestyle at Tiny Toronto

HubSpot Marketing Hub has kept me updated with alerts.

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Frank Welsch-Lehmann - PeerSpot reviewer
Sales CRM Consultant at Taipan Consulting GmbH

The joint database shared between all the HubSpot modules is valuable.

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AH
Web Specialist and Marketing Expert at a manufacturing company with 10,001+ employees

This product is unique and very user-friendly. It's very helpful for our needs. 

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Anterpreet Kaur - PeerSpot reviewer
Search Engine Optimization Specialist at SkipTheDishes

HubSpot is a very helpful solution. 

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AbhisekPattojoshi - PeerSpot reviewer
Senior Manager Product Strategy at a security firm with 501-1,000 employees

I have only used one feature so far, which is this form field. When I say form field, it is like syncing HubSpot form fields with website form fields. That is the only one that I have used. Therefore, that is most valuable to me so far.

It has been an excellent, awesome product to work with.

It's my understanding that the initial setup is a straightforward process. 

The solution is extremely reliable. 

The solution is very user-friendly.

The dashboard is great.

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KS
Marketing manager at Wowtickets

The product has the most valuable enterprise features. It is a complete enterprise solution with useful tools and technology.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.

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JL
Technology manager at a consumer goods company with 201-500 employees

The workflows on offer are very useful.

It's a pretty flexible product.

There are customizable templates and we can easily make the templates more dynamic.

It is fairly straightforward to set up.

It's a good CRM tool.  

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SK
Product Manager at a healthcare company with 10,001+ employees

The valuable feature I have found in this solution are:

  • Lead generation is very helpful overall.
  • Lead generation monthly email scheduling is very good.
  • Email drafts at any point in time can be edited, even if you schedule it for tomorrow you can edit it easily.
  • You can embed images in emails.
  • There is integration with social sites.
  • Integrates with other platforms, such as Salesforce. The data flow from HubSpot to Salesforce is very good. It is very powerful in automatically adding the data and the field you want into the dashboard.
  • Very light solution with many types of marketing automation.
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Alina R.  - PeerSpot reviewer
Marketing manager at DeskAlerts
  • Marketing module
  • Contacts
  • Reports.  
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it_user507921 - PeerSpot reviewer
VP of Marketing at OurCrowd

On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas. 

We did not use the social media function; we've never been able to pin down a value for us there; we already had our social media system in order and were comfortable with the setup we had. 

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it_user202311 - PeerSpot reviewer
Senior Application Developer at a tech company with 51-200 employees

One of the companies I'm involved with is using HubSpot for their marketing automation. They also integrate their cloud solution with HubSpot to allow for lead nurturing based on their activities in the software.

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it_user379698 - PeerSpot reviewer
Senior Director of Marketing Communications at a tech vendor with 501-1,000 employees

The most valuable feature for us is the lead-nurturing workflows. They give us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set. This enables us to decide that a certain segment of database will receive content throughout time without us having to do it.

We can script it beforehand and then set it so that it automatically goes out to segments. The workflow abilities are quite wide so we can make a complex workflow and play with its logic based on conditions, triggers, actions, level of engagement, etc.

The modules of workflow are also quite well developed and give us a lot of flexibility to play with actions I take inside of it.

The landing pages are also great as we can quickly create them from the UI. My team and I have the ability to create pages in just minutes and we can make new templates quickly.

We can also perform A/B testing on landing pages without working too hard. They have smart content that will dynamically change when users change and I can segment users based on database, source, and different conditions.

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it_user666987 - PeerSpot reviewer
Account Manager at a tech services company with 1-10 employees

CMS, social media tool, and analytics reporting.

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TB
Web Coordinator at LyntonWeb
  • Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation.
  • Great file manager: Easy to work with, edit images, and organize files. 
  • Design Manager: Ease of editing and creating templates after initial development.
  • HubDB: Great for modules, tables, resources and beautiful dynamic pages
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SS
Director Partner Solutions at a tech vendor with 51-200 employees

The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product.

It is a stable solution.

Technical support is helpful and responsive.

You can scale the product.

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ND
Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees

The solution helps me to structure and track marketing and sales emails. It allows me to know when a person has opened them and if they have been disseminated. 

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GT
Client Executive at a tech services company with 51-200 employees

The most valuable features are the reports, overall usability, and ease of use.

Being able to send emails from within it, and the email campaigns are good features.

It is very flexible.

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DK
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.
  • Deals and closing
  • Task reminders
  • Call logs

We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

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it_user572442 - PeerSpot reviewer
Digital Marketing Coordinator at a tech services company with 51-200 employees

The most important features are email marketing and lead scoring. We attend a lot of trade shows, host webinars, etc., so email marketing is a key part of our inbound marketing strategy.

Lead scoring helps us track our leads when we’re determining which ones are hotter and should be followed up. It allows marketing to pass more qualified leads to sales, so that the sales team can prioritize.

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ED
Warrior Representative at a tech services company with 11-50 employees

The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.

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it_user1135134 - PeerSpot reviewer
VP Marketing at Igneous

Their blog platform and form capabilities are very easy to use and integrate within our web site.

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Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: March 2024.
765,234 professionals have used our research since 2012.