HubSpot Marketing Hub Other Advice

ShomitMitra - PeerSpot reviewer
Marketing Manager at Accscient

It's highly effective for digital marketers, offering valuable analytics and insights. I would definitely recommend it.

Justifying the price can be challenging, and care must be taken during data migration to prevent data loss.

Overall, I would rate the solution an eight out of ten. 

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Rich Longo - PeerSpot reviewer
Vice President of Sales at ServicePro

My advice to someone considering this solution would be to clean up all the data you have, your lists, and your contacts before importing them into HubSpot. Also, make sure you plan how you want things to be created in HubSpot and know what fields will be the most important to you for syncing up to your CRM. Finally, ensure that all the CRM and HubSpot fields are synced up correctly. I recommend ensuring the processes are in place before you implement HubSpot. Don't haphazardly try to set it up on the fly. It's just not a wise move, and it'll cause problems in the long run.

I would rate this solution as an eight out of ten because there's a couple of things that just aren't perfect, but it's a great tool.

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BharatR - PeerSpot reviewer
Product Marketing Manager at a educational organization with 201-500 employees

I would recommend considering the size and nature of your team before choosing HubSpot Marketing Hub. It's ideal for b2b companies with traditional sales cycles and marketing automations, making it suitable for early growth and small to medium businesses.

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Onkemetse Molale - PeerSpot reviewer
Business Development Intern at Spectrum Analytics

It is a valuable tool, especially if you want to harness marketing, automation, and analytics, while also seamlessly integrating your social media platforms, it offers an effective solution for these needs. Overall, I would rate it eight out of ten.

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Andrew Royal - PeerSpot reviewer
Founder at Full Stack RevOps

HubSpot is better than Salesforce for smaller startups and others in the funding phase. I rate it an eight out of ten. 

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Joe Sharp - PeerSpot reviewer
Founder/COO at a marketing services firm with 11-50 employees

I rate Marketing Hub 10 out of 10. It's a solid platform that's straightforward to set up and extremely easy to use. They've done a fantastic job. Any time we've run into problems, they've rolled out enhancements. It just keeps getting stronger and stronger. Their sweet spot is small and medium-sized businesses.

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AC
Director, Demand Generation at a computer software company with 1,001-5,000 employees

As a CRM tool, it looks good. In terms of overall packaging CRM, but for some customized reachouts, it might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion.

Overall, I would rate the solution a seven out of ten.

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Sa’Ad Ahmed - PeerSpot reviewer
Sustainable Attainable Lifestyle at Tiny Toronto

I am most likely going to switch to a more professional solution, such as Salesforce. It's has been years since I've used this solution because of problems and the difficulty to use it.

I wouldn't recommend HubSpot Marketing Hub to someone else right now because it feels old and clunky compared to what's available now. I'd recommend others to go look at the market and purchase something that has a lower barrier of entry and has better support built-in. I would lean toward a growing company rather than an established company, such as HubSpot because they've become heavily corporate. It would be similar for me calling Microsoft for support on something, it can be a long process. However, Microsoft has improved over the years.

There are other solutions available now. For example, for a solution that has cost a thousand dollars a month with a 90% discount to make it a hundred dollars a month, and I am tied to the solution for years is not good. At a certain point, the price will increase back to approximately $10,000 a year. This is not a favorable proposition to be in. Other companies which don't have such a high-cost burden up-front, they're going to win my business, and that's where I moving to with my new website. Additionally, their marketing is not working.

I rate HubSpot Marketing Hub a five out of ten.

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Frank Welsch-Lehmann - PeerSpot reviewer
Sales CRM Consultant at Taipan Consulting GmbH

I recommend the product. Implementing a marketing automation solution must be well-planned and well-thought-through. Overall, I rate the tool a ten out of ten.

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Anterpreet Kaur - PeerSpot reviewer
Search Engine Optimization Specialist at SkipTheDishes

The solution can be rated a nine out of ten for lead and process testing and as a CRM.

It is a good platform if you want to use it to track your sales platform.

I rate the overall solution a six out of ten. 

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AbhisekPattojoshi - PeerSpot reviewer
Senior Manager Product Strategy at a security firm with 501-1,000 employees

I'm just a customer and an end-user. 

I'm not sure which version of the solution I'm currently using. I share a license. I can't recall the license number.

Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable. They are very responsive and the solution does most of the things for you. It is the best solution that I have worked with.

I'd rate the solution at a nine out of ten.

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KS
Marketing manager at Wowtickets

It is a unique platform for scaling businesses by reaching large audiences in a very short span. With the help of a segmentation feature, we can reach the right audience at the right time. We can identify the right opportunity to increase sales.

I rate HubSpot Marketing Hub an eight out of ten.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Great customer support and information of value on the site.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Easy to use. Great customer support.

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SK
Product Manager at a healthcare company with 10,001+ employees

I rate HubSpot Marketing Hub a seven out of ten.

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it_user507921 - PeerSpot reviewer
VP of Marketing at OurCrowd

This is the first solution of its kind/caliber that I have personally used. 

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it_user202311 - PeerSpot reviewer
Senior Application Developer at a tech company with 51-200 employees

When considering this product, check if all the features you need are in the tier you are planning to pay for.

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it_user379698 - PeerSpot reviewer
Senior Director of Marketing Communications at a tech vendor with 501-1,000 employees

Work with an agency for deployment to make it easier on yourself to begin. Plan out content inside the platform (i.e. workflows, content, landing pages, emails, etc.).

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it_user666987 - PeerSpot reviewer
Account Manager at a tech services company with 1-10 employees

I'd offer my strong endorsement. This is a very powerful tool that gets better each year.

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JL
Technology manager at a consumer goods company with 201-500 employees

We're a customer and end-user and use it for our CRM.

I'd rate the solution eight out of ten. It's an important tool to have in a company, and this solution meets all of our business requirements. 

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SS
Director Partner Solutions at a tech vendor with 51-200 employees

I'm a customer and an end-user. 

I'd rate the solution eight out of ten.

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ND
Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees

I rate HubSpot Marketing Hub as an eight out of ten. 

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GT
Client Executive at a tech services company with 51-200 employees

My advice for anybody who is implementing HubSpot is to have corporate best practices defined, or at least evolving in parallel with the implementation and bringing on new users. You want to make sure that everyone is using it the same way.

I would rate this solution an eight out of ten.

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it_user572442 - PeerSpot reviewer
Digital Marketing Coordinator at a tech services company with 51-200 employees

Take advantage of the free trial to take a look at the product. Once you start, really take advantage of your on-boarding specialist and ask a million questions.

HubSpot is a really robust tool, so there are a lot of features. Try to master one at a time (email marketing first, landing pages second, etc.).

HubSpot has a lot of great sources. Their online academy has video tutorials and example projects for you to master tools. They also offer certifications so you can take a test to check your knowledge. It’s a great way to study up and learn things about tools you might not have known existed.

There’s also a yearly conference called Inbound, which I attended as a new HubSpot user. It was really helpful in learning all about the product/service, making connections both at HubSpot and with other marketers to bounce around ideas.

I’ve also attended local trainings in my city which have been really helpful. I encourage everyone to go to at least one. The classes are usually 10-20 people, so you can really focus on what you need.

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ED
Warrior Representative at a tech services company with 11-50 employees

On a scale from one to ten, I would give HubSpot Marketing Hub a nine.

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Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: April 2024.
768,415 professionals have used our research since 2012.