We considered Act-On but chose HubSpot for its features, stability, and overall offering.

We considered the alternative of Microsoft 365, given our existing use of Microsoft products. However, the challenge we faced was that Microsoft 365 wasn't compatible with our region, preventing us from utilizing it. In addition, Salesforce was another option we explored, but it proved to be too costly for our budget.

I'm looking to augment the lead generation mechanism and apply hyper-personalization. Some AI-based solutions are emerging, providing highly personalized buying persona information at one click. This interests me for the lead-to-opportunity cycle. 

I checked out products that could be added to this existing platform. Therefore, we have yet to choose any specific product. It's all currently in progress.

The product is better than other alternatives.

We didn't evaluate any other options. 

I did not evaluate other options before choosing this product.

Yes. Eloqua, Marketo, Act-On

Eloqua, Marketo, Act-On, Silverpop, Adobe, Pardot

I have evaluated other solutions.

Yes, I've considered Marketo and Pardo.

As an agency, we don't chose the solutions employed; our clients do.

We looked at Marketo. HubSpot seemed to be a more user-friendly interface, incorporated more of what we needed, and in the end, it was more affordable.