HubSpot Marketing Hub Pricing

ShomitMitra - PeerSpot reviewer
Marketing Manager at Accscient

I would rate the pricing a ten out of ten, with one being cheap and ten being expensive. 

The licensing costs are around $4,800 per month.

Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee.

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Rich Longo - PeerSpot reviewer
Vice President of Sales at ServicePro

The platform itself will typically cost anywhere from $50,000 to $80,000 per year. I can't remember exactly what the user limit is, but you can have a certain amount of sales folks associated with it for tracking purposes and a certain amount of marketing admins.

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BharatR - PeerSpot reviewer
Product Marketing Manager at a educational organization with 201-500 employees

Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface.

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Marketing Automation
April 2024
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Onkemetse Molale - PeerSpot reviewer
Business Development Intern at Spectrum Analytics

At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep. The charges are currently billed on a monthly basis, which may result in significantly higher expenses. I would rate it six out of ten.

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Andrew Royal - PeerSpot reviewer
Founder at Full Stack RevOps

HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue. 

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Joe Sharp - PeerSpot reviewer
Founder/COO at a marketing services firm with 11-50 employees

All the CRMs we work with are in the same range. They're not the most expensive, but they're not the cheapest. They have a free version for people to try, and they can start adding more features to it. 

They have specials with bundles for small and medium-sized businesses that combine marketing, sales, and customer support. They have bundles to help companies get going. They give you lots of options and work with you.

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Sa’Ad Ahmed - PeerSpot reviewer
Sustainable Attainable Lifestyle at Tiny Toronto

HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced.

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Frank Welsch-Lehmann - PeerSpot reviewer
Sales CRM Consultant at Taipan Consulting GmbH

It is an upmarket solution, but it is not the most expensive tool. I rate the pricing a seven out of ten on a scale where one is cheap, and ten is expensive.

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AH
Web Specialist and Marketing Expert at a manufacturing company with 10,001+ employees

Licensing costs are expensive but it's worth the money. I believe we paid for a professional license.

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AbhisekPattojoshi - PeerSpot reviewer
Senior Manager Product Strategy at a security firm with 501-1,000 employees

I don't manage the licensing. I'm not sure how it works. I can't speak to the exact costs or how the license is structured. 

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KS
Marketing manager at Wowtickets

HubSpot Marketing Hub is less expensive than Salesforce. However, it is a complete product from a business perspective.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Have sufficient content before signing up for the 30-day trial.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Take the 30-day free trial with HubSpot and any other vendor. Some marketing automation solutions are better for lead scoring and lead management, but I have not found a better solution for someone using content marketing as their primary lead generation strategy.

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SK
Product Manager at a healthcare company with 10,001+ employees

We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have.

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it_user379698 - PeerSpot reviewer
Senior Director of Marketing Communications at a tech vendor with 501-1,000 employees

I think pricing is fair compared to others. It's average -- not too expensive and not too cheap. They didn't limit the number of internal users and sales people I could onboard, unlike Pardot, which limits and requires additional payment for additional users.

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it_user666987 - PeerSpot reviewer
Account Manager at a tech services company with 1-10 employees

The Pro package should be adequate for most operations.

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SS
Director Partner Solutions at a tech vendor with 51-200 employees

I'm not aware of the pricing. I have no visibility of that aspect of the product. 

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ND
Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees

As I employ a corporate license, I cannot say for certain how much it would cost on an individual basis. I believe it amounts to $50 per month.

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it_user572442 - PeerSpot reviewer
Digital Marketing Coordinator at a tech services company with 51-200 employees

It’s a costly product and it takes a little while to get set up. We didn’t see leads increase until about six months into using the product, but we’ve been increasing ever since. While it isn’t a cheap tool, we definitely see the value it brings.

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Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: April 2024.
767,667 professionals have used our research since 2012.