HubSpot Reviews

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Consultant
Digital Marketing Coordinator at a tech services company with 51-200 employees
Jun 05 2017

What is most valuable?

The most important features are email marketing and lead scoring. We attend a lot of trade shows, host webinars, etc., so email marketing is a key part of our inbound marketing strategy. Lead scoring helps us track our leads when we’re... more»

How has it helped my organization?

Before using HubSpot, we weren’t able to track our database activity as much. We were using MailChimp, which is a great beginner tool for email marketing and marketing automation. However, HubSpot is your all-in-one inbound platform. It... more»

What needs improvement?

Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page. It’s not often and it usually fixes itself, but it can be frustrating if you need to turn something around... more»
Real User
Account Manager at a tech services company with 1-10 employees
Aug 15 2017

What is most valuable?

CMS, social media tool, and analytics reporting.

How has it helped my organization?

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We... more»

What needs improvement?

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly... more»
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Real User
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Jun 04 2018

What is most valuable?

Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.

How has it helped my organization?

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers. I am able to... more»

What needs improvement?

I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.
Real User
Director of Investor Community at a venture capital & private equity firm with 51-200 employees
Nov 16 2016

What is most valuable?

On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas. We did not use the social media function; we've never been able to pin down... more»

How has it helped my organization?

Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce.

What needs improvement?

There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce. The customer service is touch and go (speaking with a human; the... more»
Real User
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Apr 28 2018

What is most valuable?

Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com.

How has it helped my organization?

We are now able to manage and measure content (blogs, CTAs, and landing pages). HubSpot serves as my Content Management Network for more than 500 of my own articles and gives me access to those that I have written for DZone.

What needs improvement?

Increase the CRM size for sole proprietors before increasing the fee. As an employee working to get some consulting projects, in addition to my full-time work, I am not in a position to accumulate a large number of MQLs. These are unlikely to... more»
Real User
Web Coordinator at a marketing services firm with 11-50 employees
May 30 2018

What is most valuable?

* Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation. * Great file manager: Easy to work with, edit images, and organize files. *... more»

How has it helped my organization?

* Overall speed and ease of use. * Sandbox environment allows for real-time examples to test and share with clients on the environment. * It allows us to shine with a deep understanding of the platform.

What needs improvement?

HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to... more»
Real User
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at a tech services company with 11-50 employees
Aug 12 2018

What is most valuable?

* Deals and closing * Task reminders * Call logs We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

How has it helped my organization?

It has eased managing the sales team and the sales journey right from setting up appointments. The best thing is the ease to customize per our needs.

What needs improvement?

They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details. I would recommend trying to use ElliQ, which is an excellent smart bot that can be used... more»

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What is HubSpot?

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
HubSpot customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
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