Visualization is an area where the product lacks. Adding a few more visualization options to the product can improve it.

The tool is good enough to serve the purpose of what it is meant in our company.

The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required.

IBM Cognos Dashboard could be more user-friendly. They should include proper documentation to learn more about the product.

The price point is one of the major areas to be improved. Compared to other products in the market, they are on the higher side. They're not competitive enough.

The licensing is another area that can be improved to be like other providers who offer a license at an enterprise level for a number of users rather than an individual basis.

For me, I would like it to be more customizable. Even the dashboard can become customizable, similar to the way it is in BI, where a user can play with it if all the metrics are there. They can build their own dashboard the way want to see. If that kind of flexibility can be present in Cognos, it would be helpful. Not every user would want to look at the data in the same way and would want to customize it. 

If someone was a team owner, they would look at the dashboard from a team perspective, or if they were a site owner, they would look at it from a site owner perspective. It gives flexibility to users to change the interface, to their requirements. If they get that flexibility, I think that that is something that would be positive.

Customization at the user end, as in not at the development side, but on the user's side, is something that needs improvement.