The advantage is that the matching engine is very good, so that's why customers generally prefer it. From the inbuilt data model perspective, IBM MDM is good.

There are several features that I would consider to be the most valuable:  

• Integration with workflow engines to get information out to the Data Stewardardship UI  
• The Probabilistic Matching Engine  

From a business perspective, probabilistic search is the most valuable feature.

The Evergreen Console UI and suspected duplicate processing are the most beneficial features for the customer.

The features that are most valuable are the governance, the end-profiling, and the ETL which allows you to see the metadata repositories.

• Flexibility
• Web services

Customer data matching is a valuable feature.

The ability to standardize and match names using a combination of global name recognition and an MDM server is a valuable feature for us.