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What is IBM Marketing Operations?

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.

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