There's definitely a return, but I can't quantify it because it varies among customers. 

I have been working in this automation project space for a long time. We have a client who had a three-month ROI on this tool, just in additional sales, from sort of "the next best action" of what product that they should offer to their clients. ROI can be very quick.

It reduces operating costs because you are taking some of this work out of the high cost IT people, freeing them up to work on new initiatives and getting them out of maintenance mode. Now, the business people are the ones making business decisions on what needs to change. They are hands on making these changes.

The solution has reduced our operating costs.

For each change, it probably saves about three weeks of coding time for a programmer.

It will definitely improve the cash flow of our clients, thereby it will improve the cash flow to us.