IBM Watson Campaign Automation Competitors and Alternatives

The top IBM Watson Campaign Automation competitors are
Read reviews of IBM Watson Campaign Automation competitors and alternatives
Real User
Email Solutions Architect at a marketing services firm with 501-1,000 employees
Jul 09 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful. • Improvements to My Organization I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team. • Room for Improvement There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the error messages which aren't very helpful. • Use of Solution We have been using this solution for more than two years now. • Deployment Issues Deployments are fine, unless there is a human error. • Stability Issues The platform is quite stable, but the platform updates have made some issues in the past. • Scalability Issues ...
HubSpot
Real User
Account Manager at a tech services company with 1-10 employees
Aug 15 2017

What is most valuable?

CMS, social media tool, and analytics reporting.

How has it helped my organization?

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We... more»

What needs improvement?

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly... more»
Real User
Digital Marketing Executive at a financial services firm with 11-50 employees
Dec 31 2017

What do you think of Oracle Marketing Cloud?

Improvements to My Organization Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales. • Valuable Features Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.  The Email Click-Through Report is also really useful to see what CTAs are working best. • Room for Improvement Reporting is very clunky and not user friendly. • Use of Solution Three to five years. • Stability Issues It can certainly have its off days. Form submittal notifications in particular can be unreliable. • Scalability Issues No issues. • Customer Service and Technical Support A six out of 10. A lot of options, but can be slow. •...

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