IBM Watson Campaign Automation Competitors and Alternatives

The top IBM Watson Campaign Automation competitors are
  • Salesforce Marketing Cloud
  • HubSpot
  • Oracle Marketing Cloud
Read reviews of IBM Watson Campaign Automation competitors and alternatives
HubSpot Logo
Thomas (Tom) Smith, III
Real User
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Jun 04 2018

What is most valuable?

Content management and dissemination since we are always creating more content. Lead management and nurturing... more»

How has it helped my organization?

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able... more»

What needs improvement?

I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.

What's my experience with pricing, setup cost, and licensing?

Take the 30-day free trial with HubSpot and any other vendor. Some marketing automation solutions are better for lead... more»

Which other solutions did I evaluate?

No, I have not found a solution that meets my needs better than HubSpot.

What other advice do I have?

Easy to use. Great customer support.
IT Applications Specialist at a tech company with 10,001+ employees
Nov 02 2017

What is most valuable?

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

How has it helped my organization?

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

What needs improvement?

Data manipulation tools are lacking. Documentation is sketchy and often incomplete. Getting technical answers from support is sometimes like pulling teeth. There are the occasional performance issues.
Dyamappa Dn
Real User
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
Jul 14 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features: We are able to concentrate all inbound and outbound data in one screen. • Improvements to My Organization: This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself. • Room for Improvement: The analytics feature needs some improvement. • Use of Solution: We have been using the solution for two years. • Stability Issues: We did not encounter any issues with stability. • Scalability Issues: We did not encounter any issues with scalability. • Customer Service and Technical Support: I would rate the technical support at 8/10. I raised many problems on the website and I got good responses. • Previous Solutions: I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly...

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