Indicative Competitors and Alternatives

What is most valuable?

* Source and medium * Goal conversion * User location * User flow on site report * Average time on page * Bounce rate * Google Adwords & Webmaster tool integration * *

How has it helped my organization?

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate.

What needs improvement?

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need... more»

What is most valuable?

I have found that Optimizely's ability to integrate seamlessly with a host of third-party platforms has been extremely valuable. In addition, it's a product that is accessible to both technical and non-technical stakeholders.

How has it helped my organization?

It has increased interest in testing culture, and made it so that ideas can be tested before actual developer time is spent launching something that could potentially prove detrimental to a web property.

What needs improvement?

Optimizely X addressed just about every issue I could think of as being problematic in Optimizely Classic. In terms of features I would like to see in the future, I would love to see Optimizely build out more products so that customers don't... more»