The solution has made it easier for us to retrieve and maintain the data as well as saves us time.

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Informatica MDM has helped our organization because we now work from a harmonized single record for customers and patients. We're able to have an aggregation or hierarchy view, which drives a whole variety of things, such as data quality and data reliability.

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It has improved our organization because it has made our data more reliable. Data is the most important asset these days, and in order to trust your data, you need these tools to make sure that your data is clean and reliable.

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Helped identifying and reducing data duplication. Helped in improving data quality.

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With Informatica MDM, before you consume the data, you need to check what kind of data it is. There could be some systems where the first name is missing, or the last name is listed as "missing." 

This is where, before consuming or ingesting data into any MDM system, I can filter it out or rather do profiling using Informatica's data quality tool, which is a different tool called IDQ. I can profile the data, okay, and see the current state of the data from our system, any other database, or any source system. 

This is where I'll identify issues like missing phone numbers, incorrect cities, and other things.

So, when I see that the data is incorrect or incomplete (not just incorrect, but also incomplete), I can go back to the source system based on these profiling reports. I would say, "Source XYZ, you have missing data. Can you please ensure that you send it?" So, when I ingest data into the MDM system, I will only ingest it with certain rules. 

These rules define that only records with a first name, last name, city, phone number, and email address should get into MDM. If any of this is missing, I'm not going to let it get into the system.

I would ask the business to review those and then probably ask the system to correct them and then feed them again until the defined criteria are achieved. That's how I improve data quality using Informatica MDM.

Plus, I can also decide that once the data is in MDM, it can feed back to these source systems from where it was originally consuming the data. So, whatever is corrected gets looped back to these sources if they allow me to publish it to them. 

Then, this automatically becomes a cycle: data comes in, gets a data quality check, then enters MDM, and then can be fed back to the source systems if they accept it.

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The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company.

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In the previous version, over 5,000 users of our on-line customer maintenance application were unable to use the application for approximately 12 hours every weekend while the match & merge function was run. Since upgrading, the overall time to execute M&M has decreased and the on-line users are able to add, update & search for customer records 24x7.

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We had implemented it across leading Life Science domain. Clients looked to implement a MDM solution for Customer data, which will create a Golden Record from multiple source systems.

Single and consistent view of Customer Data arising from a centralized data set with unique customer records.

Customer data is a critical asset that must be managed within the enterprise.

An integrated Master Data Management solution is needed to enable a 360-degree view of its Customers and provide accurate and timely Customer information.

The ability to link customer information across HCPs (Healthcare Providers), managed markets, hospitals and institutional accounts enables an enhanced view of the customer.

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The portability to use your integration flows into MDM and Data Quality helps to improve the data stewardship and also provides value for the metadata management you can take advantage of to document your business rules while interacting with different business data.

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I've never been a client, but can suggest the usage across industry verticals.

• Regulatory compliance, such as financial reporting and data privacy requirements
• Avoid corporate embarrassments. For example, you can improve recall effectiveness and avoid mailing to deceased individuals.
• Cost savings by streamlining business processes, consolidating software licenses, and reducing the costs associated with data administration, application development, data cleansing, third-party data providers, and capital costs.
• Productivity improvements across the organization by reducing duplicate, inaccurate, and poor-quality data, helping to refocus resources on more strategic or higher-value activities.
• Increased revenue by improving visibility and access to accurate customer data, resulting in increased yields for marketing campaigns and better opportunities for cross-selling and up-selling to customers and prospects.
• Strategic goals, such as customer loyalty and retention, supply chain excellence, strategic sourcing and contracting, geographic expansion, and marketing effectiveness.

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It has good processes and governance.

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A lot of my pharmaceutical clients had to implement an Aggregate Spend application to track how much money they are spending on their prescribing physicians. This was need to comply with the Sunshine Act and their was a need to uniquely and unambiguously identify these physicians. The Informatica MDM tool provided a very robust and cost effective solution to implement a single view of physicians. View full review »

We are now more equipped to address the customers' issues.

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It helped my client, a technology company, to identify a unique customer and remove the redundant customer information. For example, a customer might be linked with a product to the organization directly, indirectly or as a retailer. Informatica MDM helped us realize our goal of maintaining a distinct (golden) record in our database for better decision making and reporting purposes.

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• Its key capability is in data maintenance.
• We can maintain all the organizational data in a single software. 
• It is nice to learn. 
• We can see all our information on a single screen.

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• Manually checks on applying business rules, 
• The tool helps to implement business rules.
• It helps to get quick results as well.

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