Informatica PIM Overview

Informatica PIM is the #10 ranked solution in our list of top Master Data Management tools. It is most often compared to Informatica MDM: Informatica PIM vs Informatica MDM

What is Informatica PIM?

MDM – Product 360 is Informatica’s master data-fueled product information management (PIM) system. It allows business users to more effectively manage and collaborate on product content to fuel all sales channels with consistent, rich, and accurate product data for an informed and engaging customer experience. By delivering clean, consistent, and trusted product data, Product 360 empowers customer engagement and a company’s digital transformation by increasing speed, agility, and time to market.

Informatica PIM is also known as PIM, Product 360, Heiler.

Buyer's Guide

Download the Master Data Management Buyer's Guide including reviews and more. Updated: May 2021

Informatica PIM Customers

Puma, Saint Gobain, Unilever

Informatica PIM Video

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PIM Data Administrator at a tech services company with 1,001-5,000 employees
We can update the information on the master catalog for urgent tasks.

What is most valuable?

Having access to PIM production, we get all the details of the supplier from here and we also get to update the information on the master catalog for urgent tasks.

How has it helped my organization?

In our department, it's easier to get the information needed in a report or task. I cannot go into details due to confidentiality issues.

What needs improvement?

From my point of view, a quick response time is needed when searching for an item.

For how long have I used the solution?

I have been using this system for almost ten months.

What do I think about the stability of the solution?

There were no stability issues so far.

What do I think about the scalability of the solution?

There were no scalability issues so far.

How is customer service and

Delivery Manager of PIM at a tech vendor with 1,001-5,000 employees
Valuable features include: flexible task-based workflows, dashboards and graphs, and channel specific exports.
Find out what your peers are saying about Informatica, SAP, Stibo Systems and others in Master Data Management. Updated: May 2021.
501,151 professionals have used our research since 2012.
IT Director of Data and Analytics at a marketing services firm with 501-1,000 employees
Excel-like, so adoption is easy with users.

What is most valuable?

Excel-like, so adoption is easy with users. The exporting and importing of information makes data management easier.

How has it helped my organization?

We have been able to assimilate our vendor products enhance the data for our web sites and other internal systems and then sync the data out to our customer facing systems with updated prices and product information. It is helping our purchase orders to be more accurate to our vendors.

What needs improvement?

The job scheduler needs improvement.

For how long have I used the solution?

3 years

What was my experience with deployment of the solution?

The deployment went very well. We contracted with a smart partner who specializes in product information data implementations. This made all the difference.…
Enterprise Architect at Cognizant
It's flexible and intuitive, but workflow and the UI needs some improvement.

What is most valuable?

Overall product management, flexibility, intuitiveness and governance.

What needs improvement?

Workflow & UI

For how long have I used the solution?

2 Years

How are customer service and technical support?


Which solution did I use previously and why did I switch?

I used IBM PIM before, I switched because of customer centricity, enriched out of box product data management features in Informatica PIM.

How was the initial setup?


What about the implementation team?

Vendor team

Which other solutions did I evaluate?

Yes, STEP, Oracle PIM