Designed to run natively on Hadoop, Informatica MDM – Relate 360 helps organizations link business-critical master data about customers, products, suppliers, and more to behavioral, transactional, and interaction data. Out of billions of records representing millions of people, it can identify customers, their households, and their social relationships. By layering demographic, geographic, and psychographic data on top of those associations, organizations can uncover an intimate 360-degree social view of customers that serves as the data management foundation to support digital transformation.
Informatica Relate 360 was previously known as MDM – Relate 360.
UPMC, M.D. Anderson Cancer Center
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