Looker Reviews

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Real User
Head of Data & Analytics at a marketing services firm with 501-1,000 employees
Jul 26 2017

What is most valuable?

LookML semantic middle layer: Gives me the ability to centralize and normalize all of the data for end users. This includes everything from names & definitions (which becomes our official data dictionary) to KPI calculations to custom… more»

How has it helped my organization?

No more backlog of simple data pull requests from most employees. Over 100 people are answering their own questions. Even PR loves being able to source their own data to build stories.

What needs improvement?

Their needs to be much more control of visualizations to become more on par with Tableau. We have to jump through a lot of hoops to do simple things like control what range is displayed on the X-axis of a trend chart. Also want more chart… more»

If you previously used a different solution, which one did you use and why did you switch?

We previously used Omniture which was effective for click-stream analysis but limited in exposing other types of data, like product state data (I.e. how many users are currently subscribed to our newsletter?). We also considered Tableau… more»

What other advice do I have?

Looker can do anything SQL can do. If you are a SQL shop, you want to centralize data definitions, and you want programmable flexibility, then Looker is a wonderful choice.


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What is Looker?

Looker is a data platform that brings data and business teams together by making it easy for everyone to explore and understand the data that drives business.

Looker customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

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