MailChimp Reviews

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Liz Hardwick
Real User
Partner/Owner, Trainer and Speaker at DigiEnable
Aug 07 2018

What is most valuable?

The most valuable features for us, include being able to group our contacts on our email lists into multiple segments,... more»

How has it helped my organization?

This has given DigiEnable the ability to send out engaging, interactive and great looking emails, with ease and... more»

What needs improvement?

Some competitors also provide further details of the open rates and enable a more specific way of tracking users... more»

What's my experience with pricing, setup cost, and licensing??

If you're a small business or organisation, we'd suggest just starting out with the free version and if/when your lists... more»

Which other solutions did I evaluate??

We had an email client which had an email list that we used to send out our emails. However, there was new legislation... more»

What other advice do I have??

The most important thing with Mailchimp, or any other email service provider, is to spend time checking out the... more»
Michael Horwitz
Real User
Digital Marketing Specialist at a non-profit with 51-200 employees
Mar 22 2017

What is most valuable?

There are several features in MailChimp that make it an invaluable tool for email communications. For me, the ability... more»

How has it helped my organization?

We rely heavily on email to communicate with our audience. The downside of sending many emails is that the unsubscribe... more»

What needs improvement?

MailChimp’s reports on audience engagement are not the most robust. We have the ability to see statistics on any given... more»

What's my experience with pricing, setup cost, and licensing??

MailChimp has a discount for non-profits. It’s also important to note they charge by subscriber, so it’s best to... more»

Which other solutions did I evaluate??

We used Lyris before we switched to MailChimp. In Lyris, each email needed to be designed using HTML and CSS, which... more»

What other advice do I have??

We gradually migrated to MailChimp in stages during our implementation. First, we designed some of our emails in... more»
Find out what your peers are saying about MailChimp, Amazon, SendGrid and others in Cloud Email.
291,977 professionals have used our research since 2012.
BlogMana4b80
Real User
Blog Manager at a tech company with 10,001+ employees
Jul 27 2017

What is most valuable?

Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in... more»

How has it helped my organization?

I can quickly send out newsletters without spending too much time building out the emails.

What needs improvement?

The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email. While... more»

What's my experience with pricing, setup cost, and licensing??

MailChimp is a good value product, but it seems very basic. It looks like they're starting to branch out more to social... more»

Which other solutions did I evaluate??

I have always been on MailChimp for the newsletters.

What other advice do I have??

You need someone that knows how to develop emails. The drag and drop email builder isn't coded to show up properly in... more»
Evan Dunn
Real User
Digital Marketing Practice Lead at a media company with 51-200 employees
Jul 12 2017

What is most valuable?

Provides easy list importing/exporting and management, easy newsletter automation setup, marketing (email) automation... more»

How has it helped my organization?

We distribute all sales blasts, newsletters, and investor updates through MailChimp. The ease of use and price point... more»

What needs improvement?

Automation workflows have limited trigger options.

What's my experience with pricing, setup cost, and licensing??

We use the batch pricing, so it grows as our contact lists grow.

Which other solutions did I evaluate??

I've dabbled with other email marketing tools. The big ones, such as IBM SilverPop and SalesForce Pardot, are clunky... more»

What other advice do I have??

The knowledge base (support center) is full of clear, easy-to-follow guides. There are few things you'll need that it... more»
Robin Vanderbilt
Real User
Technology Adviser at a manufacturing company with 51-200 employees
Aug 09 2017

What is most valuable?

Automation. Segmenting our database allows us control over content delivery and marketing multiple product mediums at... more»

How has it helped my organization?

Probably automation again. We have multiple campaigns such as product marketing emails, seminar series emails, and blog... more»

What needs improvement?

Integrations with other software.

What's my experience with pricing, setup cost, and licensing??

MailChimp is well priced for its level of ability. There are obviously alternatives out there but for ease of use,... more»

Which other solutions did I evaluate??

We use INInbox and SendinBlue. MailChimp is preferred.

What other advice do I have??

Thoroughly test the integration if using it with various pieces of software, and be sure to refine your lists with your... more»
Reviewer893021
User
Executive Director at a non-profit with 11-50 employees
Aug 23 2018

What is most valuable?

* Templates * Statistics * Not having to write CSS code. * Dragging and dropping is much faster than writing HTML and CSS. It is nice to be able to look back on your prior... more»

How has it helped my organization?

This does not apply, as I took over an existing account in an existing organization.

What needs improvement?

* Shorter how-to videos * More formatting flexibility, such as the ability to wrap text around photos. * More explanation at the point of decision-making. I would have appreciated... more»

What other advice do I have??

I appreciate the feedback that MailChimp has provided us.

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What is MailChimp?

MailChimp is an email marketing service with more than 5 million users around the world. Design, send, and track email newsletters from anywhere. And since MailChimp is built to support lists with millions of subscribers, we'll scale with your company.

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The Atlantic, WNYC, Sierra Nevada, New York Times

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