MailChimp Reviews

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Liz Hardwick
Real User
Partner/Owner, Trainer and Speaker at DigiEnable
Jan 07 2019

What is most valuable?

The most valuable features for us, include being able to group our contacts on our email lists into multiple segments, and… more»

How has it helped my organization?

This has given DigiEnable the ability to send out engaging, interactive and great looking emails, with ease and relative… more»

What needs improvement?

Some competitors also provide further details of the open rates and enable a more specific way of tracking users processes… more»

What's my experience with pricing, setup cost, and licensing?

If you're a small business or organisation, we'd suggest just starting out with the free version and if/when your lists… more»

If you previously used a different solution, which one did you use and why did you switch?

We had an email client which had an email list that we used to send out our emails. However, there was new legislation on… more»

What other advice do I have?

The most important thing with Mailchimp, or any other email service provider, is to spend time checking out the templates… more»
Anonymous User
Real User
Blog Manager at a tech company with 10,001+ employees
Jul 27 2017

What is most valuable?

Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is… more»

How has it helped my organization?

I can quickly send out newsletters without spending too much time building out the emails.

What needs improvement?

The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email. While… more»

What's my experience with pricing, setup cost, and licensing?

MailChimp is a good value product, but it seems very basic. It looks like they're starting to branch out more to social… more»

If you previously used a different solution, which one did you use and why did you switch?

I have always been on MailChimp for the newsletters.

What other advice do I have?

You need someone that knows how to develop emails. The drag and drop email builder isn't coded to show up properly in… more»
Find out what your peers are saying about Constant Contact vs. MailChimp and other solutions. Updated: March 2019.
332,644 professionals have used our research since 2012.
Evan Dunn
Real User
Digital Marketing Practice Lead at a media company with 51-200 employees
Jul 12 2017

What is most valuable?

Provides easy list importing/exporting and management, easy newsletter automation setup, marketing (email) automation… more»

How has it helped my organization?

We distribute all sales blasts, newsletters, and investor updates through MailChimp. The ease of use and price point… more»

What needs improvement?

Automation workflows have limited trigger options.

What's my experience with pricing, setup cost, and licensing?

We use the batch pricing, so it grows as our contact lists grow.

If you previously used a different solution, which one did you use and why did you switch?

I've dabbled with other email marketing tools. The big ones, such as IBM SilverPop and SalesForce Pardot, are clunky and… more»

What other advice do I have?

The knowledge base (support center) is full of clear, easy-to-follow guides. There are few things you'll need that it… more»
Robin Vanderbilt
Real User
Technology Adviser at a manufacturing company with 51-200 employees
Aug 09 2017

What is most valuable?

Automation. Segmenting our database allows us control over content delivery and marketing multiple product mediums at the… more»

How has it helped my organization?

Probably automation again. We have multiple campaigns such as product marketing emails, seminar series emails, and blog… more»

What needs improvement?

Integrations with other software.

What's my experience with pricing, setup cost, and licensing?

MailChimp is well priced for its level of ability. There are obviously alternatives out there but for ease of use… more»

If you previously used a different solution, which one did you use and why did you switch?

We use INInbox and SendinBlue. MailChimp is preferred.

What other advice do I have?

Thoroughly test the integration if using it with various pieces of software, and be sure to refine your lists with your… more»
Reviewer893021
User
Executive Director at a non-profit with 11-50 employees
Aug 23 2018

What is most valuable?

* Templates * Statistics * Not having to write CSS code. * Dragging and dropping is much faster than writing HTML and CSS. It is nice to be able to look back on your prior marketing… more»

How has it helped my organization?

This does not apply, as I took over an existing account in an existing organization.

What needs improvement?

* Shorter how-to videos * More formatting flexibility, such as the ability to wrap text around photos. * More explanation at the point of decision-making. I would have appreciated… more»

What other advice do I have?

I appreciate the feedback that MailChimp has provided us.

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User Assessments By Topic About MailChimp

Find out what your peers are saying about Constant Contact vs. MailChimp and other solutions. Updated: March 2019.
332,644 professionals have used our research since 2012.

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What is MailChimp?

MailChimp is an email marketing service with more than 5 million users around the world. Design, send, and track email newsletters from anywhere. And since MailChimp is built to support lists with millions of subscribers, we'll scale with your company.

MailChimp customers

The Atlantic, WNYC, Sierra Nevada, New York Times


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