MailChimp Valuable Features

Liz Hardwick
Partner/Owner, Trainer and Speaker at DigiEnable
The most valuable features for us, include being able to group our contacts on our email lists into multiple segments, and the vast array of mobile-ready templates we can use for our emails. Also, the ability to gain analytical data is valuable including information on our email open rates, click rates and what our subscribers found most interesting. It's also great to be able to link MailChimp subscriber forms with your social media, so for example we have our subscriber form as a tab on our Facebook page, and it links straight through to our chosen email list. View full review »
Blog Manager at a tech company with 10,001+ employees
Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature. View full review »
Evan Dunn
Digital Marketing Practice Lead at a media company with 51-200 employees
Provides easy list importing/exporting and management, easy newsletter automation setup, marketing (email) automation workflows, and simple design options. View full review »
Robin Vanderbilt
Technology Adviser at a manufacturing company with 51-200 employees
Automation. Segmenting our database allows us control over content delivery and marketing multiple product mediums at the same time. View full review »
Executive Director at a non-profit with 11-50 employees
* Templates * Statistics * Not having to write CSS code. * Dragging and dropping is much faster than writing HTML and CSS. It is nice to be able to look back on your prior marketing to see what was done in the past. View full review »

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