MailChimp Archived Reviews (More than two years old)

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Vendor
VP of Marketing at Amenity Analytics
Feb 15 2016

What is most valuable?

Being able to create editable templates for our clients. Once we uploaded the custom template they can then use it every month without worrying about the code, they just… more»

How has it helped my organization?

I've been creating email newsletter campaigns for over 10 years. With MailChimp I can set up an entire account with custom templates and rules in place for the client… more»

What needs improvement?

Right now there are more features and functionality then most clients ever need or request. MailChimp is always innovating, adding new features, and functionality. I also… more»

What's my experience with pricing, setup cost, and licensing?

That depends on clients and how much mail they send. Most clients are sending less then 250k with standard pricing while the big senders (million +) require custom… more»

Which solution did I use previously and why did I switch?

Over the years we've used most of the popular platforms like Constant Contact, Vertical Response, and SilverPop. If you count the marketing automation tools as a ESP then… more»

What other advice do I have?

Try it out with the free trial, here's the link for MailChimps free trial http://bit.ly/1dQHoak and also try out the other competitors. Most have free trials, so use that… more»

Which other solutions did I evaluate?

Sure, from stand alone bulk email systems through the more commercial products like Constant Contact and Vertical Response. Each has their pros and I recommend all three… more»
Consultant
Responsable de Comunicación y Marketing at a tech services company with 51-200 employees
Sep 28 2015

What is most valuable?

* The ease of integration with other platforms * The segmentation of campaigns for specific audiences

How has it helped my organization?

MailChimp has provided us an online email marketing solution to send newsletters and mailings to our customers.

What needs improvement?

It would be great to be able to create broader segments for campaigns. For example, easily target a newsletter to all our contacts in Latin America.

What's my experience with pricing, setup cost, and licensing?

There is no cost.

Which solution did I use previously and why did I switch?

We didn't have a previous solution in place.

What other advice do I have?

It’s very easy, and you can start using it without being an expert in e-marketing.

Which other solutions did I evaluate?

We did not evaluate other options.
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Patrik
Consultant
Consultant at a tech consulting company with 1,001-5,000 employees
May 01 2014

What do you think of MailChimp?

For how long have you used this solution? - Several years now . Which features are most valuable? - The many level of reports like who forwarded you mail, didn't open, ..... Can you give an example of how this solution has improved the way your organization functions? - When using mailchimp it can track how many people realy have opend your emails. It will show u how many people have forward the mail where they clicked on it etc ... If u want to start sending out mails u need to understand your customers this tool just gives u a much better idea about your public's intrest. What areas of this solution have room for improvement? - So far none it's just perfect as is. Did you encounter any issues with deployment, stability or scalability? If so, please describe. - Not at…

What is MailChimp?

MailChimp is an email marketing service with more than 5 million users around the world. Design, send, and track email newsletters from anywhere. And since MailChimp is built to support lists with millions of subscribers, we'll scale with your company.

MailChimp customers

The Atlantic, WNYC, Sierra Nevada, New York Times