Marketo Reviews

3.8 out of 5 stars
 (4)
F814a548 f6cc 4948 b7da 4cc831be2600 avatar?1435701558
Real User
Marketing Campaign Manager at a tech vendor with 51-200 employees
Jul 17 2017

What is most valuable?

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

What needs improvement?

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked. A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email. These “phantom... more»
E37bbc96 a2a2 45a0 8935 0b1c61d51a10 avatar
Vendor
Marketing at Kenes Group
Jun 21 2017

What is most valuable?

* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated... more»

How has it helped my organization?

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send... more»

What needs improvement?

* Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data. * The landing page building is still a very non-intuitive and a... more»
Marketing automation report from it central station 2018 04 14 thumbnail
Find out what your peers are saying about Marketo, Salesforce, Act-On Software and others in Marketing Automation.
265,745 professionals have used our research since 2012.
C1eb7069 763b 4ac3 acd3 2dd311541e02 avatar
Consultant
Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed
Jun 30 2017

What do you think of Marketo?

Valuable Features I like the integration with Salesforce. • Improvements to My Organization We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin. • Room for Improvement Speed to sync if you have lots of leads Attribution reporting • Use of Solution We have been using this solution for six years. • Stability Issues In terms of stability, it takes longer to sync with Salesforce than it should at times. • Scalability Issues In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce. • Customer Service and Technical Support I would give technical support a rating of 5/10. • Previous Solutions I have used Act-On, HubSpot, and Infusionsoft. Many clients switch due to...
291ead93 25ac 4447 a784 89c1d3bf9a98 avatar
Vendor
Marketing Campaign Manager at a tech vendor with 501-1,000 employees
Jan 10 2017

What do you think of Marketo?

Improvements to My Organization Great ease of use creation for campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages. • Room for Improvement The available analytics are sub-par. • Deployment Issues No. • Scalability Issues No. • Customer Service and Technical Support Customer Service: This is where Marketo falls short. Their customer service is awful. Technical Support: OK> • Previous Solutions Yes. Switched with a new company. • Initial Setup Straightforward. • Implementation Team In-house and vendor. • Other Solutions Considered Yes.

Articles

User Assessments By Topic About Marketo

Marketing automation report from it central station 2018 04 14 thumbnail
Find out what your peers are saying about Marketo, Salesforce, Act-On Software and others in Marketing Automation.
265,745 professionals have used our research since 2012.

Marketo Questions

Marketo Projects By Members

Marketo Consultants

What is Marketo?

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Marketo customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Vendor 7584 screenshot 1524330546
BUYER'S GUIDE
Not sure which Marketing Automation solution is right for you?

Download our free Marketing Automation Report and find out what your peers are saying about Marketo, Salesforce, Act-On Software, and more!
Marketing automation report from it central station 2018 04 14 thumbnail

Sign Up with Email