With the scoring and how we deploy it, we have a greater integration between Marketo and Salesforce, which allows our sales team to focus on people we believe are ready for conversations, rather than everyone they had to talk to before.

You can hold up to your leads and customers and send them offers. You can get the repeating leads. It has definitely been helpful in holding up the leads and converting them to customers.

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send relevant offers to registered participants.

Marketo is the backbone for our company's Digital Marketing operations.

Great ease of use creation for campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages.

Automated customer outreach from sign up to upgrade

We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin.