Marketo Pricing

AM
MAP ETL Developer at a tech services company with 10,001+ employees

I don't have any knowledge of the exact costs.

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RB
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

The initial pricing was excellent, but the pricing for renewals is not as good. I would give their initial pricing a four out of five, and their renewal fee is a one out of five.

Upsells are available. The various components, such as attribution modeling and the calendar function. They simply have a lot of upselling pieces to it.

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AD
Founder at Kav Interactive

The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. 

You can contact the customer relationship manager to provide you with the cost.

There are no additional costs for this solution.

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Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about Adobe, Salesforce, Oracle and others in Marketing Automation. Updated: April 2024.
767,319 professionals have used our research since 2012.
MO
Marketo Consultant at Webtech software servies

I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.

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SM
Head of Digital Marketing Operations at a marketing services firm with 501-1,000 employees

It is expensive. We have a yearly license.

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it_user264924 - PeerSpot reviewer
Marketing Campaign Manager with 51-200 employees

Pricing depends on the size of your database and feature set.  Our experience with the renewal process has been frustrating.  Marketo bakes a substantial price increase into each contract which has required renegotiation every year.

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it_user239700 - PeerSpot reviewer
Head of Marketing at a tech vendor with 51-200 employees
ML
Digital Transformation specialist at a tech services company with 201-500 employees

The solution is expensive compared to others.

View full review »
Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about Adobe, Salesforce, Oracle and others in Marketing Automation. Updated: April 2024.
767,319 professionals have used our research since 2012.