Marketo Pros and Cons

Marketo Pros

Manjunatha OK
Marketo Consultant at WEBTECHIEZ SOFTWARE SERVICES
It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.
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AD
reviewer1463307
Founder at a tech services company with 11-50 employees
The most valuable features are the Marketo emails, both sending and tracking.
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ML
reviewer1493613
Digital Transformation specialist at a tech services company with 201-500 employees
The smart campaign looks quite interesting and useful.
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Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: April 2021.
502,275 professionals have used our research since 2012.
Muhammad Ardhin
User
The most valuable feature of this solution is Smart Campaigns.
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Marketo Cons

Manjunatha OK
Marketo Consultant at WEBTECHIEZ SOFTWARE SERVICES
I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.
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AD
reviewer1463307
Founder at a tech services company with 11-50 employees
Its APIs need to be more flexible because there are some things that are not available in the API.
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ML
reviewer1493613
Digital Transformation specialist at a tech services company with 201-500 employees
Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.
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Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: April 2021.
502,275 professionals have used our research since 2012.
Muhammad Ardhin
User
Marketo should give more power to the users for data manipulation.
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Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: April 2021.
502,275 professionals have used our research since 2012.