Marketo Room for Improvement

NH
Report Analyst at GigaNET

The user experience needs improvement, particularly in terms of ease of use and navigation between projects.

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AM
MAP ETL Developer at a tech services company with 10,001+ employees

For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this. It was a new solution for us. Migration from one platform to another is always a challenge.

I'm a data engineer. My scope is to get data, analyze it, transform it, and upload it somewhere. I'm not involved in end-user operations. With Marketo, I would change some objects. For the moment, for example, if we create some custom projects, we need to integrate them internally. In Marketo, we have custom objects. Almost all these custom objects are not independent of, for example, individual records. However, we need to be independent of individual objects.

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RB
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

Revenue management, attribution, and ABM can all be improved.

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Marketing Automation
March 2024
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AD
Founder at Kav Interactive

Its APIs need to be more flexible because there are some things that are not available in the API. They should work in that area and improve it.

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MO
Marketo Consultant at Webtech software servies

I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form.

There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.

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it_user188523 - PeerSpot reviewer
Marketing at Kenes Group
  • Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data.
  • The landing page building is still a very non-intuitive and a non-user friendly process. Marketo would be wise to adopt an easier approach, similar to what unbounce offers.
  • More proactive support from account managers would be nice, especially in problem-solving.
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MA
Works

Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should actually be utilized. I compare this to Adobe Campaign which allows the manipulation of data from different angles.

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SM
Head of Digital Marketing Operations at a marketing services firm with 501-1,000 employees

It could be more scalable.

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it_user264924 - PeerSpot reviewer
Marketing Campaign Manager with 51-200 employees

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked.  A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email.  These “phantom clicks” can make it difficult to estimate the effectiveness of a particular email or piece of content.

This issue has been discussed extensively in the Marketo community, and the larger ESP community as well.  While there are several temporary works arounds, I would like to see a more proactive attempt at a long-term solution.  I do recognize that this problem is not limited to Marketo, and it certainly has not been a deal-breaker for our continued use of the platform.

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it_user479847 - PeerSpot reviewer
Marketing Campaign Manager at a tech vendor with 10,001+ employees

The available analytics are sub-par.

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it_user239700 - PeerSpot reviewer
Head of Marketing at a tech vendor with 51-200 employees

Easier to create/modify graphic driven templates

Need automatic 404 reporting for links included in content

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it_user4029 - PeerSpot reviewer
Marketing at a tech company with 10,001+ employees
- Can be more than what you really need - Wish it had a better user interface - Needs integration with marketing resource management View full review »
it_user670116 - PeerSpot reviewer
Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed
  • Speed to sync if you have lots of leads
  • Attribution reporting
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it_user585 - PeerSpot reviewer
Director of Operations at a tech vendor with 10,001+ employees
They should share best practice implementation- because there's so much variation in how you can set it up- you can do it wrong. So setting it up right the first time would be ideal. This solution also doesn't scale for the large enterprise- a huge downside for them. View full review »
it_user600 - PeerSpot reviewer
CSO at a tech company with 51-200 employees
UI is a little dated. Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less. Still the results I get from it more than justify the price. Could also do with some better WYSWIG editors for landing page configuration. I also wish that they provided more testing capability and other metrics, like open time, in addition to the metrics they are currently providing. If you're in B2B sales, and are using Salesforce, you NEED Marketo! They provide a comprehensive toolset, that when configured properly, widens the sales funnel in its entirety. You can cut back on SDRs and improve the productivity of each one, which is perhaps another reason of why they charge what they charge. I would highly recommend that if you are considering a Marketo deployment (or similar), you go through the steps necessary to make sure the system is well implemented. Spend time planning out your workflow prior to the implementation. Lead scoring, in conjunction with marketing automation, make for POWERFUL TOOLS. Marketo is no exception, but we made the mistake of doing a partial implementation in the first go round, and it was not until I saw another company's deployment that I realized how much we were leaving on the table. View full review »
it_user2838 - PeerSpot reviewer
Marketing at a tech services company with 51-200 employees
The design studio offers limited out-of-the-box features and we had to work with a developer to create new landing pages etc.Changing a campaign in progress (i.e. changing the wait period between emails) is unnecessarily complicated. We would have to create a new, nearly identical campaign, pull all leads out the initial campaign and move them to the new one just to change a wait step!The support team in Ireland is very helpful and always goes above and beyond. I wish I could say the same of the US based support team - when I spoke with them, it felt like the rep was reading a script and not listening to my question at all. View full review »
ML
Digital Transformation specialist at a tech services company with 201-500 employees

Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the Adobe website. I had to Google around and go to websites to get familiar with the system. 

For an upcoming release, the UI could improve.

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Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about Adobe, Salesforce, Oracle and others in Marketing Automation. Updated: March 2024.
765,386 professionals have used our research since 2012.